How to send personalized cold emails with Lemlist and Lyne.ai

How to send personalized cold emails with Lemlist and Lyne.ai

What you’ll learn — Lemlist x Lyne.ai

 

Keep reading to learn how to integrate Lemlist with Lyne.ai to send personalized cold emails at scale thanks to the power of artificial intelligence.

 

Sending cold emails is still the number one way of generating new business, even as we’re entering 2022. However, it’s undeniable that things have changed over the last few years. 

 

While before you could load up a few hundred emails that started with {{first_name}} tags and you’d land a few solid leads, these days that won’t cut it anymore. Personalization is the name of the game now, and in this guide I’ll show you exactly how to win that game.

 

By linking together Lemlist and Lyne.ai you’ll be able to send hyper-personalized cold emails on autopilot. I’m not talking about personalized images or generic or shallow personalization — I’m talking about sending emails like this one, at scale:

 

Personalized cold email template

 

If that sounds like something you’d like to be able to do for yourself or for your clients then keep reading. I’ll show you how to:

 

  • Personalize icebreakers at scale based on podcast appearances, webinar appearances, Substack newsletters, blogs, company case studies, and much, much more
  • How to set that up in Lemlist
  • How to automate the entire workflow and save hundreds of man hours per month (yours truly managed 20 clients for his cold email agency, alone, using this exact method)

 

Why you need it

 

If you’re reading this, chances are you already have the answer to that question. Generic cold emails no longer work, but personalization takes time and isn’t scalable.

 

You’ll either find yourself spending hours inside Google Sheets & LinkedIn, trying to come up with icebreakers or one-liners. Or, you’ll end up hiring VAs or SDRs who need training, supervision, and well..a paycheck. Not ideal.

 

Lyne.ai was built for that exact reason: helping people like yourself to achieve superhuman productivity. We don’t believe that sales deals should be closed by robots, only humans can and should do that. However, that first touch is something that can be done far more efficiently and that’s where we + Lemlist come in.

 

Let’s get started: generating cold email icebreakers with AI

 

Lyne.ai uses artificial intelligence to analyze your prospects, find anything there is to find on them online, and write (several) icebreaker(s) or intros for them which you can use as {{mergetags}} in your cold outreach.

 

We’re able to find Substack newsletters, podcast appearances, webinars these people hosted, case studies they posted, blog posts they’re featured in, and much more.

 

YouTube video

 

While all we need is a LinkedIn profile or a professional email address, the more data you provide us with, the better.

 

You can then set your preferences in Lyne on which sources to use for your personalized cold email intros, and in which order.

 

Lyne.ai Advanced Settings

 

Pro tip #1: toggle the “subject lines” button — we’ll create matching subject lines for your intro. If for example the intro talks about a case study, the subject line will be “your xxx case study” or “x% increase for client xx”.

 

If for example blog posts are most important to you, you can set those at the top of your list, followed by your second most important source. Think of it as telling your SDR “if they have a blog, use that. But if there’s nothing there, go and have a look at their LinkedIn profile”.

 

Only thing is, Lyne writes about 900x faster than your average SDR. Processing a file with 1000 prospects will take around 1 hour. Just think of how many cold email campaigns you can feed this way..

 

Once ready, your results will be available for download or sync in your dashboard. Download the CSV to give the results a quick skim or touch up, to then sync them with Lemlist. Or, use our built-in Lemlist integration to automatically sync your results with any account or campaign you have linked in your dashboard.

 

Lyne.ai Integrations

 

Pro tip #2: you can manage unlimited clients and campaigns from your Lyne dashboard

 

Preparing your Lemlist account

 

Before you’re able to use your new AI-generated cold email intros, you’ll need to know how to use custom variables in Lemlist. For example, for our intros we use the variable {{lyne}}, while for the matching subject lines we generate we use the {{subject_lyne}} variable.

 

Lemlist Support for Custom Variables

 

Pro tip #3: read the official Lemlist help article here: https://help.lemlist.com/en/articles/4518866-add-custom-variables-to-your-email

 

After uploading your Lyne.ai CSV for the first time, you should map all Lyne-generated data as “Other” to be able to use them as variables.

 

Once you’ve created your list, go to your email template and click on the dropdown menu to select a new variable (you should now see the name of your CSV’s columns).

 

The result: your automated AI-lead generation bot

 

Feeling like Elon Musk yet? You’ve just built your very own AI-powered sales rep – you’re one step closer to building your own rocket I suppose.

 

Now all you’ll have to do is regularly add prospects to Lyne, then sync those with your Lemlist account. Each of your prospects will receive a hyper-personalized cold email that looks as if you’ve spent hours researching them online.

 

Most of our users say they’ll never go back to sending normal emails again, simply because the results are too good. From 200% increases in open rates, to 3-4x higher reply rates, to downscaling human operations from 50+ people to just 8 – Lyne.ai users are making more money with the help of AI.

 

So what are you waiting for, get started with Lemlist and Lyne.ai today!

AI-Generated Cold Email Intros

Lyne offers sales personalization for high-volume senders

Should You Hire a LinkedIn Outreach Agency?

Should You Hire a LinkedIn Outreach Agency?

LinkedIn is one of the most powerful lead generation platforms available to businesses today and plays a significant role in any successful digital marketing strategy.

 

The unfortunate truth is that many businesses are hesitant to use LinkedIn because they aren’t willing or able to commit the time it takes to learn how best to utilize this platform.

 

Because of its undeniable learning curve, companies are now turning towards LinkedIn outreach agencies to get the best possible ROI from their LinkedIn lead generation efforts.

 

If your business isn’t currently using LinkedIn outreach or your current efforts aren’t yielding your desired results, it might be time to consider using an agency or leveraging professional automation tools.

 

In today’s article, we’ll explain the importance of a LinkedIn outreach strategy and whether an agency is the best option to help you achieve your goals.

 

 

What is a LinkedIn Outreach Strategy?

 

 

LinkedIn is considered the most powerful platform for B2B outreach marketing and can yield some incredible results when proper care is put into developing your list of prospects.

 

Outreach marketing is a type of digital marketing that focuses on reaching out to new prospects and building relationships to generate leads. Outreach marketing campaigns involve a significant amount of research and planning to optimize the number of email opens and conversions.

 

The backbone of these strategies is the prospect list and the cold introduction message. If you don’t know how to write a compelling cold message on LinkedIn, the effort you’ve put into building a list of prospects can feel like a waste of time.

 

 

What are the Benefits of a LinkedIn Outreach Strategy?

 

 

Outreach marketing on LinkedIn allows for highly focused outreach efforts as you can target specific companies or individuals based upon their industry, job title, location, and a variety of other filters. Outreach marketing campaigns can be adjusted to fit your business needs and goals by using LinkedIn Sales Navigator’s robust targeting features.

 

LinkedIn messaging has a higher level of engagement than other types of outreach efforts with an 85% open rate, 3x that of traditional email. These results make this type of digital marketing very attractive to companies looking for cost-effective B2B lead generation campaigns.

 

YouTube video

 

Unlike traditional marketing, where the leads funnel through an email opt-in or a web form, outreach marketing on LinkedIn allows businesses to initiate the first contact with a personalized message to their list of prospects.

 

 

Why Should You Hire a LinkedIn Outreach Agency?

 

 

Save Time. When done correctly, outreach marketing on LinkedIn is a highly effective way to generate leads. However, it requires extensive research and planning to properly develop the list of prospects that will be targeted by your campaign. An agency can take on this responsibility and deliver scalable results while saving you time.

 

Scalability. As your business grows and your LinkedIn marketing efforts continue to scale, an agency saves you from needing to expand your workforce. Outreach agencies can do what would take you or your team days, if not weeks, in a few hours, for fees that are much less than the cost of hiring a new employee. By outsourcing your LinkedIn cold outreach marketing, you’ll be able to scale your B2B marketing efforts and save money on labor costs without sacrificing quality.

 

Continuous Improvement. As your agency runs your outreach campaigns, they’re able to track and monitor a vast amount of data points. They can adapt and fine-tune your outreach strategy with this valuable data until they’ve achieved and exceeded your desired results. Outreach agencies use this data to continually improve outreach campaigns and achieve maximum ROI.

 

LinkedIn outreach agency Kennected

 

One well-known LinkedIn outreach agency is Kennected, who offer fully managed LinkedIn outreach services and more.

 

Can I Automate My Outreach Instead?

 

 

Yes! While agencies are an effective way to outsource your outreach efforts, they can be pretty costly, especially if you’re a small business. With Lyne.ai’s  LinkedIn outreach tools, you can keep your LinkedIn outreach efforts in-house for a fraction of the cost.

 

With the power of AI and machine learning, your team can write better cold intros, automate their prospecting, and scale your outreach marketing efforts to meet the needs of a growing business without increasing labor costs.

 

Looking for new prospects? Extract thousands of news leads from LinkedIn Sales Navigator in just one click with our LinkedIn scraper. Try it out for yourself today using our free trial.

 

Don’t know how to cold message on LinkedIn? With Lyne.ai, you can generate hundreds of compelling, personalized messages to your list of prospects with a simple mouse click. Check out our blog post for a great guide on how to write cold emails.

 

Do you need seamless integration with your existing CRM tools? Lyne.ai integrates with your favorite CRM tools for an optimized workflow.

 

Some of the best outreach agencies use Lyne.ai tools to automate their efforts for their client base. By leveraging our automation tools in-house, you can eliminate the middleman while accelerating your marketing efforts beyond what was ever previously possible.

 

Review our existing case studies to see how Lyne.ai can take your marketing efforts to new heights.

AI-Generated Cold Email Intros

Lyne offers sales personalization for high-volume senders

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