What is Sales Outsourcing? How to Outsource Your Sales Team

Updated: December 19, 2021

Outsourcing sales is a fancy term for hiring an outside company to do your selling for you. Outsourcing gives you the opportunity to let someone else worry about your customers so that you can focus on what only you can do best - the work that's right in front of you.

The idea is not new, but it becomes more relevant as more companies outsource their sales teams because of the costs and time associated with building and maintaining a sales team. The primary reason for outsourcing sales is to save money. Outsourcing doesn't necessarily save time or energy, but it does save money.

If this sounds like something that might be useful for your business, read on to learn how to outsource your sales team!

What is Sales Outsourcing?

Sales outsourcing is exactly what it sounds like: letting someone else do all of the work that comes with finding, meeting with, and closing new customers for you.

Outsourcing your sales team can be a great way to take some of the pressure off of your current team and free up time for them to work on other important projects. It can also be a great way to give prospects the opportunity to meet with more than one person in the company about your product.

Outsourcing sales is all about giving your sales team the chance to take their focus off of the tedious, day-to-day tasks and put it back on closing deals and growing revenue. In other words, sales outsourcing is a win-win for your company and your sales team.

The Benefits of Sales Outsourcing

The benefits of sales outsourcing are many, and the decision to outsource your sales team is one you should really think about. The benefits of outsourcing include:

Market Knowledge Efficiency Cost Creativity Sales Forecasting Focus

Outsourcing your sales team means that the company you hire will have a greater understanding of the market and what it takes to succeed than you do, and they will be able to sell more efficiently than you can. They'll know what to do and how best to do it, and they will also know the right time to do it for them to be as successful as possible. You can focus on your strengths and let them handle the sales for you.

Outsourcing sales also has some other benefits like cost-savings and better forecasting. For example, outsourcing allows you to foresee the needs of your customers more accurately and figure out exactly how much money you need to make or save. You'll also be able to focus on other parts of your business and not worry about trying to keep up with sales forecasting.

The bottom line: Outsourcing sales is a great way for businesses to save money, have a better understanding of their customers,

When to Outsource Your Sales Team

There are many reasons why companies outsource their sales teams, but the most common reason is to save money. Outsourcing your sales team is an excellent way to save money on salaries, benefits, and other costs associated with running a sales team.

Many companies start with an in-house sales team, but as the company grows and the sales team becomes larger, it can be more cost-effective to outsource..

Another reason for outsourcing sales is to free up time for the sales team. It's common for sales managers to spend their time on administrative tasks like scheduling meetings, creating reports, and following up on leads. This time spent on administrative tasks often takes away from time that could be spent actually making sales.

When you outsource your sales team, you free up resources that can be used to work on tasks that only a salesperson can do well - making more sales!

Determining the Cost Savings

Although it may not seem like much at first, outsourcing sales will save you a significant amount of money. Outsourcing sales can save companies between 20 and 30 percent of their total sales.

That's a significant amount of money! Imagine a company's total revenue is $2,500,000. If they hire a sales team to sell for them, they would have to pay out $1,250,000 in salary and benefits. If the company outsources their sales team, they would have to pay out $1,000,000 in annual costs.

Now imagine that this company does $10 million in revenue every year. In that case, they would have to pay out $2.5 million in salary and benefits if they hire a sales team. If they choose to outsource their sales team, they would only have to pay a few hundred thousand a year for a similar revenue level. That's a pretty significant savings!

How to Choose an Outsourced Partner

Selecting the right company to outsource your sales to is one of the most important decisions you'll make. You want to find someone you can trust, someone who knows your industry and will be the best fit for the needs of your company.

This isn't an easy decision, but it's one that can be made easier by following these three steps:

Rank your priorities. What are the most important things for you? Is it quality? Is it expensive? Is it how much time you'll save? Figure out what's most important to you and prioritize it. Gather information. Once you know what's most important to you, it's time to find out which partner will best suit those needs. You should research different companies before making a decision. There are lots of sources of information available to you - for example, LinkedIn can provide reviews from previous employees, which should help you make an informed decision about which company to choose. Make a decision. Once you've done your homework and found a partner that seems like the best fit, it's time to make your decision! Talk to other people in your company, talk to other people in your industry, and try not to be afraid of what

What Companies Look for in a Sales Outsourcing Partner

When considering outsourcing, it's important to ask yourself: what is it you need help with?

Do you need someone to make your sales calls and take care of customer service? Or do you need someone who can deal with the back-end administrative duties like managing your CRM, CRO, and CRM?

There are many reasons why a company might want to outsource their sales team, but picking the right partner will require research. It's important to know what you need help with and what you're looking for before you start looking for companies to work with.

A company looking for a sales outsourcing partner might want to consider a company that has a successful track record in sales and a robust sales team. They might also look for a company that has a specialization in their industry.

But the primary considerations in picking a partner will likely be the same: culture fit and price. The company looking for a partner will want to find someone who shares their values and is willing to work at the price they're willing to pay..

How to Hire the Right Salesperson to Outsource

First, it's important to identify why you're outsourcing in the first place. This will help you determine how much you should pay the person you hire.

A salesperson can cost between $60,000 to $200,000, annually. That's a big chunk of change for many companies. But if your main goal is to save money, then you'll want to consider the salary carefully.

If your company needs a salesperson to achieve certain goals, then you'll need to hire someone with the skillset to do just that. That's where it gets difficult.

There are many things to consider when hiring someone to be your salesperson. You need someone who is an expert in sales and marketing, is personable and outgoing, has demonstrated success in the past, and has the necessary skill set for your company.

This can be difficult if you don't know what you're looking for in a salesperson. And it can be even more challenging if you don't know what you need them to do or what goals you want them to achieve.

Keep these things in mind when hiring someone to be your outside sales team. If you do, then the investment will be worth it.

Why You Should Outsource Your Sales Team

Sales outsourcing is a time-honored tradition for many businesses. By outsourcing your sales department, you can focus on what you do best and let an outsourced team handle the sales for you.

Outsourcing your sales allows you to:

a) save money b) focus on your core business c) improve customer service d) improve the efficiency of your business.

While there are many benefits to outsourcing, there are also some drawbacks. A major drawback of outsourcing is that it doesn't allow you to use your own sales team as a customer acquisition tool. If your company relies on referrals for new business, outsourcing may not be the best option. Another drawback is that it's difficult to find an outsourced company that has the same level of knowledge as your own employees.

If you're ready to outsource your sales team, read on to learn how!


There's no denying that sales outsourcing is an attractive option for many businesses. When you're starting a new business, it can be tempting to keep all operations in-house. But as your business grows, the demands of the business will outgrow your capacity to sell your product or service alone.

Outsourcing sales can be a good way to maintain the high level of customer service you provide while freeing up your time for other vital tasks. Consider outsourcing your sales team if you’re ready to grow your business without having to take on a full-time employee.


Personalize cold emails at scale without the hard work

Personalize at Scale with Lyne.ai

Lyne offers sales personalization and automation at scale