How to send personalized cold emails with Lemlist and Lyne.ai

What you’ll learn — Lemlist x Lyne.ai

Keep reading to learn how to integrate Lemlist with Lyne.ai to send personalized cold emails at scale thanks to the power of artificial intelligence.

Sending cold emails is still the number one way of generating new business, even as we’re entering 2022. However, it’s undeniable that things have changed over the last few years.

While before you could load up a few hundred emails that started with {{first_name}} tags and you’d land a few solid leads, these days that won’t cut it anymore. Personalization is the name of the game now, and in this guide I’ll show you exactly how to win that game.

By linking together Lemlist and Lyne.ai you’ll be able to send hyper-personalized cold emails on autopilot. I’m not talking about personalized images or generic or shallow personalization — I’m talking about sending emails like this one, at scale:

If that sounds like something you’d like to be able to do for yourself or for your clients then keep reading. I’ll show you how to:

• Personalize icebreakers at scale based on podcast appearances, webinar appearances, Substack newsletters, blogs, company case studies, and much, much more
• How to set that up in Lemlist
• How to automate the entire workflow and save hundreds of man hours per month (yours truly managed 20 clients for his cold email agency, alone, using this exact method)

Why you need it

If you’re reading this, chances are you already have the answer to that question. Generic cold emails no longer work, but personalization takes time and isn’t scalable.

You’ll either find yourself spending hours inside Google Sheets & LinkedIn, trying to come up with icebreakers or one-liners. Or, you’ll end up hiring VAs or SDRs who need training, supervision, and well..a paycheck. Not ideal.

Lyne.ai was built for that exact reason: helping people like yourself to achieve superhuman productivity. We don’t believe that sales deals should be closed by robots, only humans can and should do that. However, that first touch is something that can be done far more efficiently and that’s where we + Lemlist come in.

Let’s get started: generating cold email icebreakers with AI

Lyne.ai uses artificial intelligence to analyze your prospects, find anything there is to find on them online, and write (several) icebreaker(s) or intros for them which you can use as {{mergetags}} in your cold outreach.

We’re able to find Substack newsletters, podcast appearances, webinars these people hosted, case studies they posted, blog posts they’re featured in, and much more.

While all we need is a LinkedIn profile or a professional email address, the more data you provide us with, the better.

You can then set your preferences in Lyne on which sources to use for your personalized cold email intros, and in which order.

Pro tip #1: toggle the “subject lines” button — we’ll create matching subject lines for your intro. If for example the intro talks about a case study, the subject line will be “your xxx case study” or “x% increase for client xx”.

If for example blog posts are most important to you, you can set those at the top of your list, followed by your second most important source. Think of it as telling your SDR “if they have a blog, use that. But if there’s nothing there, go and have a look at their LinkedIn profile”.

Only thing is, Lyne writes about 900x faster than your average SDR. Processing a file with 1000 prospects will take around 1 hour. Just think of how many cold email campaigns you can feed this way..

Once ready, your results will be available for download or sync in your dashboard. Download the CSV to give the results a quick skim or touch up, to then sync them with Lemlist. Or, use our built-in Lemlist integration to automatically sync your results with any account or campaign you have linked in your dashboard.

Pro tip #2: you can manage unlimited clients and campaigns from your Lyne dashboard

Preparing your Lemlist account

Before you’re able to use your new AI-generated cold email intros, you’ll need to know how to use custom variables in Lemlist. For example, for our intros we use the variable {{lyne}}, while for the matching subject lines we generate we use the {{subject_lyne}} variable.

Pro tip #3: read the official Lemlist help article here: https://help.lemlist.com/en/articles/4518866-add-custom-variables-to-your-email

After uploading your Lyne.ai CSV for the first time, you should map all Lyne-generated data as “Other” to be able to use them as variables.

Once you’ve created your list, go to your email template and click on the dropdown menu to select a new variable (you should now see the name of your CSV’s columns).

The result: your automated AI-lead generation bot

Feeling like Elon Musk yet? You’ve just built your very own AI-powered sales rep – you’re one step closer to building your own rocket I suppose.

Now all you’ll have to do is regularly add prospects to Lyne, then sync those with your Lemlist account. Each of your prospects will receive a hyper-personalized cold email that looks as if you’ve spent hours researching them online.

Most of our users say they’ll never go back to sending normal emails again, simply because the results are too good. From 200% increases in open rates, to 3-4x higher reply rates, to downscaling human operations from 50+ people to just 8 – Lyne.ai users are making more money with the help of AI.

So what are you waiting for, get started with Lemlist and Lyne.ai today!