by Hans Dekker | Dec 28, 2021 | Reviews
Read our Smartreach.io review and see what other professionals have to say, learn about pricing, popular features, and discover all current integrations. Not sure if Smartreach.io is the right fit for you? Read our other sales tools reviews.
SmartReach.io is e-mail outreach software that syncs the prospect data from your CRM to your campaigns and gives you the ability to add prospects from Linkedin search through ProspectDaddy extension.
SmartReach.io provides automated email outreach, personalization, A/B testing of emails, account based sales workflows for spam tests, validation of lists with built-in email cleaning functionality, sync of prospects from CRM, real-time
As far as reliability goes, SmartReach.io gives you the ability to get notified in a variety of manners, and you have the ability to know if a prospect has opened the email, which further gives you a chance to sell them. The CRM integrations are a plus as well.
SmartReach.io has all the elements of a great outreach platform, and the best part is that it is easy to use. SmartReach.io is the kind of software that lets you take advantage of your existing tools without having to learn a lot of new features. It is powerful, affordable, and easy to use. If you are a marketing professional that uses a combination of email campaigns and CRM, then SmartReach.io will give you all the features you need to make your job easier.
Smartreach.io Review – Main features
SmartReach.io enables you to:
Send personalized emails and follow-ups, as if you were sending manually
SmartReach.io allows you to follow up in a number of ways. You can follow-up with a missed reminder, email, phone call, text, or social media.
You can also customize the follow-up with your prospect’s industry, employer, city, etc. If you are targeting a small niche, you can create industry-specific offers. It even has preset templates that will save time and allow you to get right to business.
Reach customers in their primary inboxes, not their spam folders
Email marketing is difficult and time consuming, and there are many things that you can do to make it go smoother. With Smartreach.io you can target your leads right away. While most salespeople spend too much time fishing through their inboxes for leads, SmartReach.io automatically tracks prospects who are members of their list and reaches members through their primary inbox.
Access an incredibly powerful and yet pain-free way to interact with technology
Most salespeople were accustomed to using the phone when dealing with technical support. SmartReach.io changes all that and allows you to access everything you need in one interface.
Outline your company’s goals, delegate tasks, and foster collaboration so your team can be more productive
SmartReach.io gives you the ability to plan your goals, assign tasks to team members, and build a better team to reach your goals. By tracking your sales goals with SmartReach.io, you will have a better idea of who needs to be assigned to which tasks.
Detailed Reporting — for easy and prompt decision making
One of the main benefits of using a professional CRM is the reporting features, which will give you actionable insights into your progress and sales performance. SmartReach.io gives you the ability to capture a prospect’s email, as well as metrics on how many people are viewing and downloading your collateral.
Integrate with a variety of applications, making the data it captures more universally accessible
Having the ability to sync data between multiple applications is crucial for sales and marketing teams to be effective. With SmartReach.io, you can easily set up integrations for HubSpot, Salesforce, Pardot, Marketov, and more.
Smartreach.io Review – Integrations
Some of the best features of SmartReach.io are the many integrations available for it. The list of integrations is extensive, and they are ideal for any salesperson or marketer that is serious about connecting their sales and marketing efforts. These integrations can help you engage your customers by setting up campaigns or to provide you with leads.
Smartreach.io Review – Pricing
Smartreach.io offers three plans: Standard, Pro, and Ultimate. All plans include unlimited campaigns and unlimited follow ups. The Standard plan, priced at $24 per user per month, features workflow automation and Zapier Integration along with all campaign perks—excluding A/B testing. The Pro plan provides clients with all campaign perks including A/B testing along with a nearly complete suite of integrations at $39 per user per month. The Ultimate plan, which costs $59 per user per month, includes all campaign perks and the full suite of integrations, along with robust client support. Free trials are available for 14 days.
Detailed information about pricing, perks, and product links can be found on the Smartreach.io official website.
Reviews — Capterra Score | 4.7 out of 5 stars
“Our One and Only Email Campaign Manager”
Pros: Everything. SmarReach is everything we need for managing our email campaigns. Their support team is FANTASTIC. We have had many custom requests that they have immediately added into their software. They are always quick to respond.
Cons: Nothing. SmartReach does what its supposed to, and it does it very well.
“Easy to use, efficient and smart”
Pros: Support has been amazing. Intuitive compared to its competitors and is built really well for the task I needed
Cons: I can’t think of any at this time – it was so much better than the previous software I used
Switched From: Mailchimp
Reasons for Switching to SmartReach.io: Mailchimp too controlling, more style than substance
“Love working with Smartreach”
Overall: One of my favorite parts about smart reach is being able to quickly and easily access their support team on a chat screen on their page. Without it, the experience would be completely different. But when learning how to use smartreach, you can do a week’s worth of work in a day because of the accessibility of their support team.
Pros: Smartreach has thought through all of it’s use cases and has a feature for pretty much any and all items their customer might need when it comes to an email campaign system. To put it plainly, smart reach just works. I’m glad I found it.
Cons: Nothing in particular. Their internal inbox could use some work, but that is not a deal breaker whatsoever as I have my own inbox outside of smart reach. If you can build strong email lists with strong content, this product is a no brainer.
“Great Support Team”
Pros: As another reviewer stated, we also have had custom requests that SmartReach immediately added. The SmartReach team responds quickly and addresses whatever issue we have questions about. Additionally, the software is easy to use and has useful integrations. SmartReach performs as advertised and is a good value.
Cons: SmartReach does not have every feature I could wish for, but the support team works quickly to add the ones I bring to their attention.
Reviews collected by and hosted on Capterra.com.
Alternatives and Competitors to SmartReach.io
Main competitors include Reply, Mixmax, Outreach, Snov, Yesware, Salesloft, Klenty, and Apollo.io
Reasons for Switching to SmartReach.io: Smartreach’s pricing is competitive, and the product interface is simple and pleasant to use. The workflow is easy. And while you may not have a need for extra the features, the option to purchase more functionality in the future is a plus. If you are looking for something that could automatically handle our testing and ecommerce campaigns, smartreach.io might be a good fit.
Reasons for Switching to a Competitor: The competition is great. Both MailChimp and Smartreach have free trials and are good options, but each of them can’t address every need. Along with that, some customers may be disappointed with the technical support they provide or where the information comes from, so they may want to consider another solution if their needs are not addressed adequately.
Smartreach.io Review – Summary
SmartReach.io is unique in the email marketing space. It is simple and easy to use, delivers consistently on a variety of customer needs, and is feature-rich. SmartReach is a recommended solution for SMBs, or companies who are looking for something very specific and are trying to bring their email marketing up to par with other tools in their space. That being said, the competition is fierce and some competitors might have more features or may be able to do a better job of working with you on whatever personalization or ecommerce functionality is important to you.
AI-Generated Cold Email Intros
Personalize cold emails without the hard work
Hey, I’m Hans, Co-Founder and CEO of Lyne.ai. I used to run hundreds of campaigns for clients when I ran my own cold email agency. Having to train and manage that many virtual assistants or SDRs can get very stressful, which is why we built Lyne. Now you can write thousands of personalized first lines for cold emails in less than an hour & all without being locked into a monthly plan.
by Hans Dekker | Dec 22, 2021 | Cold email, Guides
Learning how to write a personalized cold email is one of the most important skills you’ll need to learn if you want to sell online. Learning how to do so at scale without having to work another 40 hours per week, that’s a game changer.
In this article you’ll learn:
- The 5-point framework of the perfectly personalized cold email
- Step-by-step workflows and how-to’s for each point
- How to use AI to automate the entire thing
Why is cold email personalization so important?
People receive hundreds of emails per day, and a large share of those are unsolicited emails trying to sell a service or product.
People have gotten really good at sniffing out the cold emails from the “real” ones. The secret to generating leads through cold outreach is to stand out, be personalized, and to keep it simple.
But if you’re reading this you likely already knew that, so I won’t bore you with the usual stats or facts.
You’ll also know that personalizing cold emails takes time, and a lot of it. In this article I’ll show you exactly how to solve that.
How to personalize a cold email?
Let’s have a look at the 5 different ways of personalizing a single cold email:
Option 1 – Use a relevant & specific subject line (something that’s related to the unique contents of your email)
If your email talks about a case study: {{case_study_company}} case study
If your email is about a blog they’ve written: Your blog on SEO in 2022
If your email is about a podcast they’ve been on: Your talk on The CEO Show
You get the point — if your intro or email talks about a specific topic, make sure that your subject line leads into that. Your prospect will see the subject line + the intro and how they talk about the same thing, which is a pretty powerful thing.
Option 2 – Use a personalized intro or icebreaker to start your email, show you’ve done your research, and capture their attention
This is where you want to show your prospect you’ve done your research (without sounding like a stalker), but you’ll also want to make sure you’re being brief.
The best way to write these intros is to keep the rest of your email in mind. There needs to be a natural flow between your intro, and your email. But more on that later.
Option 3 – Talk about things that are specific to the company or prospect you’re reaching out to. Clients they’ve worked with, articles they’ve written, etc. in the body of your email
“We can help you land more clients just like {{client_1}} or {{client_2}}” (you can get this from the logos and testimonials on their site
Option 4 – Close your email with a highly specific CTA that would only apply to your prospect, their company, or maybe a small group of similar people. If that isn’t possible, use a soft & simple CTA
Best: “If you feel like harvesting a few more clients this quarter…” (sent to someone who mentions his love for farming in his bio)
Good: “Worth an email exchange?” (soft & simple CTA)
Option 5 – Have a PS section that “wows” your prospects — remember that they’ll likely read it first since it draws the attention when opening an email (it’s science)
PS. Read that you went to Cornell -go Big Red! You ever eat at North Star Dining Room?
So now that we’ve gone over the different ways of personalizing a cold email, let’s show you exactly how to set up every single one of those easily and at scale.
How to personalize the subject line for your cold emails
We’ve all heard that subject lines can make or break your campaigns. But hey, no pressure, right?
Luckily for you, if you’re personalizing your emails, coming up with unique subject lines that consistently get 85%+ open rates is easy.
Take the example above for instance. The cold email started with an intro about a case study for Apple this (fictitious) company published on their website. Boom – there’s your subject line: “Apple case study”.
Bet your prospect hasn’t seen that one before. And guess what? Neither have their spam filters.
Talking in your intro about something you read about your prospect or their company? Use it.
Talking in your email about helping them land more clients like Apple? Subject: “more clients like Apple”.
Having a subject line that relates to the first sentence of your email is a superpower not enough people are using yet, so make sure you are to stand out from the rest.
To do this at scale you can either write a short subject line in an additional column as you’re writing your intro lines, or use Lyne.ai to automatically get subject lines based on our AI-generated intros
Read how Email Movers increased their cold email open rates by 200% using Lyne
How to write a personalized icebreaker for your cold emails
Personalized intros or icebreakers have been around for years, but only recently started gaining more popularity. They’re extremely effective since they capture the attention of the reader immediately and start your email off on the right foot when done right.
Some great sources to use for your sales research are:
- LinkedIn profiles
- Blog posts
- Case studies
- Articles, publications, or books written by your prospect
- Events (webinars f.e.)
- Recent news
The most common way of doing this at scale is to have a spreadsheet open in one tab, while researching each prospect in a different tab.
You’ll then write a custom intro for each prospect in a column of your spreadsheet, which you can then later use as a {{mergetag}} in your cold email.
The science of a personalized intro
We’ve turned cold email intros into a bit of science, then turned that into a product that produces them at scale.
Back when we were still writing these ourselves we’d work with a “waterfall method” that we still use in our product today.
First, see if the prospect has a website with an about section – that’s where you can usually find some great info on the prospect himself.
Nothing there? Move to their case studies page and see what’s there. If there’s nothing to work with, move on to their LinkedIn profile.
As an example, let’s have a look at an about section for a marketing agency where we want to contact the founder.
As you can see there’s some great info in here to write a personalized email or intro for.
Here’s how I would personally approach this:
“Hey Landon, fellow (former) farmer here. Love seeing how you’re applying the farmer work ethic to business. I definitely believe it’s unmatched and great to see you’re succeeding because of it.”
To be fair, I’ve taken my own background into account here. If that’s something you’d rather not do, then you can just simply skip that first sentence.
If this company didn’t have an about section on their website, I’d simply move on to their blog or case study page. Nothing there? Moving to LinkedIn.
Despite its effectiveness, it’s a job that you’ll find yourself hating pretty quickly. Which is why hiring a robot is usually the best solution here.
Lyne.ai uses AI and machine learning to do this exact thing, just at a massive scale (and without complaint..). All you’ll need to do is upload a CSV with your prospecting data, which you’ll then have returned with the additional columns attached. Yay AI!
Upload your CSV to your favorite sales automation software and you’re good to go when it comes to sending personalized intros in your cold outreach.
How to write the body of a personalized cold email
Sales is all about relevancy. If you would write a unique email to each and every prospect, this part would be easy.
Just take a look at our first example. We’re able to tie the intro about a case study they published into a pitch for our product.
If you’re okay with sending a few, extremely personalized emails per day, then this isn’t too difficult to accomplish with the right framework. Because in order to write a good cold email, you’ll need a template to work with.
I’m not talking about grabbing the first template you see in the Google search results. What I mean is setting up a framework that you’re using for every single cold email.
Here’s what ours looks like:
Let’s dissect the body part of our framework (2 + 3).
Why you’re reaching out
For the sake of simplicity, I’ll continue with our example from above and finish that email.
“Hey Landon, fellow (former) farmer here. Love seeing how you’re applying the farmer work ethic to business. I definitely believe it’s unmatched and great to see you’re succeeding because of it.
Reason I’m reaching out today is because from experience I know that appointment setting can be a challenge for small marketing agencies. That’s where we come in. We’ve developed an AI-based tool that helps you easily personalize your cold outreach so people love your emails more.
Most of our users see a 200% increase in demo booked rates in their first months.
If you feel like harvesting a few more clients this quarter, would you be interested in learning a bit more?
Thanks,
Hans
PS. How’s your Michael Scott impression?”
Let’s dissect that one shall we.
Why you’re reaching out continued
Move from your intro into the reason you’re reaching out. Keep it short, simple, ideally use industry language. Make sure you’re focusing on 1 main problem or pain point that you’re solving. Never more than 3 sentences. Either 2 medium length ones, or 1 medium length + 2 shorter ones to make for easy reading.
To be fair, this is the part where most people struggle. Not because they have such a hard time explaining why their product is awesome, but rather because they have a problem explaining it in a simple way.
How many cold emails haven’t we received where we had no idea what we were supposed to be buying?
Take Lyne as an example..
“Our product leverages artificial intelligence and machine learning frameworks to help professionals in revenue generating roles to increase email to demo ratios, positively influencing vital demand generation metrics across the board.”
Compared to this:
“Lyne uses AI to write icebreakers for cold email. Most of our users see a 128%+ increase in positive response rates.”
Turns out, writing a simple email is actually pretty darn difficult.
Just make sure you’re reading your email out loud before sending it. Falling over sentences or finding yourself skipping words? Time to go back to the drawing board.
Proof of results
Think of this as a one-line case study. Show proof, ideally mention names, but definitely mention numbers. Talk about increases in percentages or “2x”, and focus on one main thing.
In the example above we talk about improving warm response rates and nothing else, even though our solution also helps increase open rates and much more.
If you can, mention a time frame as well. For example:
“Just last month we helped 24 companies double their cold email open rates.”
“Just last month we helped 24 companies double their cold email open rates in under 3 weeks.”
“Most of the companies we work with see a 200% increase in warm response rates within the first month on our platform.”
Remember how I didn’t go for that final version in our first example? That’s because in section #2 I had two medium-length sentences instead of a mix with shorter ones.
Here’s how that very first email could’ve been written as well:
“Hi Andrew, Hans here. Really enjoyed reading your case study on last year’s SEO project your team did with Apple. Impressed you managed to land them a 300% increase in organic traffic to product pages.
Not to compare apples to oranges, but at Lyne we also help companies increase their campaign performance to help hit growth targets. We use AI to help you hyper-personalize cold emails faster than ever. That means more time to land clients like Apple.
Most of the companies we work with see a 200%+ increase in warm response rates in less than a month after using us.
If you’re not too busy optimizing H-tags, would you be curious to learn a bit more?
Best,
Hans
PS. I see that you went to USF – go Bulls! I’m curious to know how it impacted your career path.
So here’s what the framework looks like when written down:
Hi {{first_name}}, {{sender_first_name}} here. Short intro to show you’ve done your research. Max. 3 sentences, ideally 2 but you could write them a bit differently — like this.
Then here you mention why you’re reaching out. Mix medium-length sentences with shorter ones, to make for easy reading. Talking about two things? Talk about thing 1 & thing 2.
Here you show proof of results in either 1 short sentence, or a slightly longer one.
Then you wouldn’t want to leave your simple CTA out, would you?
Thanks,
{{sender_first_name}}
PS. Make sure to mention something light and maybe even funny right here, they might read it first.
Some other important rules to keep in mind when writing a cold email are:
- Never use more than 150-175 words
- Write simple. Imagine you’re talking to a friend
- Switch up medium length sentences with short ones
- Break the writing rules if you have to. Start sentences with ‘and’ or ‘but’
- Don’t use filler words (purge your emails of them before sending)
- Try to replace ‘and’ with ‘&’ for easier reading
The main benefit of using a strict framework within which you’ll allow yourself for some creativity is that you’ll be able to test what works and what doesn’t.
Because if you’re sending completely different emails every single time, how will you know what works?
By using a framework and tweaking parts of it over time (mixing up the structure, adding an additional sentence, not using an intro but moving personalization to the PS section), you can easily test and measure what works.
How to write relevant cold emails at scale
Doing this at scale is a whole new challenge however. Some small details just aren’t replicable without writing every single email manually.
Sales personalization at scale does mean sacrificing detail to some degree, but with the right strategy you can still write some killer cold emails.
It’s important you take the right approach from the start, all the way back at your targeting and segmentation long before you even write your first draft.
For example, say we’re targeting senior marketing professionals at software companies with 51-1000 employees.
There are so many titles and other variables that come into play that it’s nearly impossible to write one email that would speak to all these different people.
Especially if you plan on using merge tags like {{job_title}} your emails will end up looking robotic and automated.
“Hey David, as a Vice President of Growth Services at Sapper Consulting, LLC do you ever…”
The best way to still allow yourself to write relevant emails, is to segment this way down.
First, the day-to-day life of marketing professionals at firms with 51-100 people will look very different than that of people with the same title at firms with 1000 workers.
The first group will be far more in the trenches themselves, worrying about performance of their campaigns and things like their content calendar.
The second group will be much more focused on making strategic decisions and reporting to the board.
While that doesn’t mean that lowering their CPA by 32% isn’t something they’re not interested in, it probably wouldn’t be right to approach them the same way you would the first group.
Our initial search has over 20k results, which means we still have a lot of room for segmentation. Let’s dive into a few angles you could use here.
Segment by seniority
Probably the most important way of segmenting a broad group like this is by dividing on seniority & company headcount. For all of our examples below, assume we’re doing so unless stated otherwise.
You could make splits of more senior marketing professionals and professionals with manager positions but a bit lower on the ladder. Divide these groups up by company headcount and you have some pretty solid segments down already.
C-level 250+ HC
VP + Director level 250+ HC
Manager 250+ HC
C-level 51-200 HC
VP + Director level 51-200 HC
Manager 51-200 HC
You could then easily write & personalize emails for each segment.
Let’s say we’re reaching out to the VP + Director level 250+ HC segment. What we could do is for each company to grab the name of the marketing executive, or any other marketing colleague, from their LinkedIn page.
That would allow us to send an email that goes something like this:
“Hi {{first_name}}, {{sender_first_name}} here. {{intro}}.
Quick question – is {{colleague_name}} still the one responsible for paid social? Reason I’m asking is because your ad just popped up on my feed and…”
Hyper-personalization achieved. You’re now sending a cold email to a high-level marketing professional, you show you’ve done your research, and he or she will most likely forward your email to that person in question (who will never dare say no to having a call with you now), or they’ll respond themselves.
It’ll require a bit of extra work, but with Phantombuster something like this could be automated pretty easily.
Same goes for the other way around. Just write your pitch around “is {{marketing_leader_name}} breathing down your neck to hit the Q4 targets?”.
Next, make sure that your pitch is now aimed at the specific pain points your newly segmented persona is experiencing and you’re golden.
Want more good news? You now don’t even have to use the {{job_title}} merge tag. Simply go with “as a marketing lead” or “as a senior marketing executive”, or whatever applies to your segment.
Segment by geography + seniority + head count
Another personal favorite is going with the same segmentation above, but also adding a geography based filter. Next, you can then base your email on specifics of that area, or just talk about the weather.
Reaching out to California based prospects? Talk about how your product is “bigger news than Tesla moving their HQ from Cali to Texas”.
Segment by years in position
Some of the most successful campaigns I’ve run when still doing lead gen for clients were based around this.
The intro went something like this: “Having been the marketing manager at {{company_name}} for over {{years_in_position}} now, I’m sure you’ve had plenty of moments where you wanted to {{main_pain_point}}.
Simple but effective. With our Chrome Extension you can grab this info directly from Sales Navigator, find your prospects their email, write a personalized intro for your emails, and reach out. All in just 3 clicks.
Segment by school
This one takes a bit more work, but going after some of the bigger US schools could pay off pretty well for you.
Intros or entire emails written around schools, their mascots, their sports teams, or campus restaurants are a great way to break the ice.
Again, we automate the entire process with our no-touch Lynes.
How to write a good cold email CTA
When your prospect makes it this far, please don’t ruin it by including a Calendly link and asking them to book a demo. We’re past that.
Plenty of research has shown that going with a softer ask yields far better results.
Some examples of softer asks are:
“Mind if I send over a bit more info?”
“Is that something that’s currently on your radar?”
“Is that something that’s relevant right now?”
“What do you think?”
“Curious to learn more?”
“Is that something you’re interested in?”
And so on..
If you can find a way to tie the subject of your email or something personal of the prospect to your CTA, great. If not, don’t sweat it.
A short and to the point CTA is great and easy to set up at scale.
How to use the PS section for killer cold email personalization
This is where you can have a bit of fun, or try and build a connection with your prospect.
Try mentioning their educational background, a local bar, restaurant or sports team, or maybe some industry news.
“Saw that Tesla is moving to your area – excited yet?”
Keep it simple, short, and light. Chances are, your prospect will read this first because a PS section stands out.
If your PS section shows something personalized, the recipient will probably feel a lot better about reading the actual email, instead of a PS section that talks about your product.
Recap
If there’s one thing we’ve learned over the past year or so, it’s that cold outreach and AI are a match made in heaven.
While simple AI-powered improvements such as email confirmation or positive reply detection have already been making our lives easier for years, we’ve only started to scratch the surface of what’s possible when it comes to sales personalization.
Lyne is pioneering that exact space and every day we’re uncovering more exciting use cases. As we’re able to add more advanced functionality to our app, we’re also seeing the results of our users (and of our own cold email campaigns) improve drastically.
As with any tactic; if it’s used too much the effectiveness wears off. Which is why it’s important you keep experimenting and trying different angles & find ways to stand out.
For those of you who aren’t familiar, Lyne.ai uses AI to generate hyper-personalized intros and more for cold outreach.
We help you move beyond {{first_name}} and {{company_name}} and instead send cold emails that feel as if you’ve spent hours researching your prospects online.
AI-Generated Cold Email Intros
Personalize cold emails without the hard work
Hey, I’m Hans, Co-Founder and CEO of Lyne.ai. I used to run hundreds of campaigns for clients when I ran my own cold email agency. Having to train and manage that many virtual assistants or SDRs can get very stressful, which is why we built Lyne. Now you can write thousands of personalized first lines for cold emails in less than an hour & all without being locked into a monthly plan.
by Hans Dekker | Dec 17, 2021 | Reviews
Read our Snov.io review and see what other professionals have to say, learn about pricing, popular features, and discover all current integrations. Not sure if Snov.io is the right fit for you? Read our other sales tools reviews.
Sales, especially B2B sales, isn’t that easy. First, you have to track down a prospect, and get their contact information. Then, you must deal with gatekeepers, competitor’s sales professionals, and decision maker skepticism. With everyone else clambering for the same information (and eyeballs), most sales professionals need an edge.
That’s where Snovio and other tools come in. They help bridge the gap between sales professionals and their prospects. Then, they’ll help keep track of all the moving parts of a sales or marketing campaign, from emails to Google ads and more. Each tool covers one or more segment of this process. SO much so, that the old-fashioned Rolodex is rarely used anymore. This Snov.io review will help you see what the tool has to offer, and who it is useful for. We’ll also look at some alternatives.
Snov.io Review – Main value proposition
No Snov.io review would be complete without describing the ways in which the tool can be used. Simply put, Snovio is an integrated lead generation, email marketing, and CRM tool. One of the major features is LinkedIn scraping, which requires careful precautions to ensure that the terms of service are met. LinkedIn is notorious for limiting access to member information, in part because their premium accounts give some of this information-for a fee. With Snov.io, some of this information is unlocked.
Another thing that Snovio does is manage customer contacts. Features to do this include sending drip emails, marketing automation, and a basic CRM. Here, the idea is to keep everything in once place, making the job of sales easier. With that said, this Snovio review will discuss integrations that help when other tools are needed.
As a lead generation tool, Snovio is mainly geared towards B2B sales companies. It has flexibility that allows both large and small businesses to benefit. In addition, they have some functions that would be useful for startups that need to raise funding, or nonprofits seeking large donations. Finally, corporate recruiters can leverage Snovio to find the perfect candidate. For that reason, Snovio can be a relatively versatile tool.
Snovio features
Snov.io calls itself a lead discovery and “sales acceleration” tool. For this reason, most features we’ll discuss in this Snovio review will focus on finding people and following up with them. Unlike some other competitors, the developers don’t have “catchy” feature categories. We’ll talk about each function, therefore, individually.
Email discovery and validation
A core cluster of features helps to find and validate emails. To that end, Snov.io provides a free email search tool on their website. This one lets you enter a domain name and get a list of email addresses linked to it. While a list like this doesn’t indicate who might be a decision maker, it will at least give a starting point.
More advanced tools in the paid version let users get more specific information. Searching by company, for instance, can yield the name and email of a key decision maker at a company. Or, it can generate a list of companies your sales department needs to follow up on (and gives the information needed). Have a name and company without the email? Snov.io can generate it for you. Topping off its discovery tools, Snovio features a Boolean search. This lets users focus on finding the most useful leads and email addresses.
Finally, Snov.io offers email verification. This tool lets you check many emails at once, or only a few. Then, you’ll get a list of which ones are valid, providing an opportunity to purge your list. They’ll also tell you if the email address is based on a free service, among other attributes.
Snovio Chrome extensions
Besides the in-app email functions, our Snovio review needs to discuss some browser extensions that are made by the company and work with it.
- Email finder: Looks for leads anywhere on the Web, while you surf.
- LinkedIn prospect finder: Searches LinkedIn for leads and emails, checking company pages, Sales Navigator profiles, and search results.
- Unlimited email tracker: Leverages the power of Synovio to aid success for Gmail users.
- Gblast email merge: Mail merges and mass mailings for Gmail, made easy.
- Email verifier: A chrome extension version of Snovio’s powerful email checker.
- Technology checker: Geared towards tech companies, this plugin tells you what tools and code are used on a target website.
Snovio Email tracker
Gmail users, this is extra good news in a Snovio review. The tool keeps track of which emails are opened by the recipient, and when. When an email open is discovered, the tool lets you know with a push notification. In addition, the extension tracks your email history with each recipient and reminds you when to send another one. Finally, you can schedule emails to be sent at a specific time.
Drip Campaigns
With Snov.io, you can design and execute drip email campaigns. You can easily make personalized email campaigns to be sent in bulk, or only a few at a time. This way, each email addresses your prospect’s unique needs and pain points.
Another feature of the drip campaign solution is easy collaboration. Your team mates can see what they need to do. Emails are drafted in part using drag and drop technology, and you can perform in-app A/B testing for improved performance.
Since campaigns are never one size fits all, you can set behavioural triggers for automated emails. This lets you respond to customer needs more easily and build the relationship to conversion. You can even customize email templates to combat writer’s block.
Analytics
Rather than making you guess how well an email campaign went, Snovio provides analytics. These statistics tell you who opens what emails and when. They also provide customer behavior information that helps you fine-tune your approach over time.
API
As part of a Snovio review, you should know that they do provide an API. This allows users to integrate almost any software with their Snovio account.
CRM functionality
Finally, Snov.io provides a basic CRM free of charge. This lets you track customer preferences. It also links with your calendar software to schedule calls, appointments, and validate contacts. Finally, the CRM tracks job changes, reducing your bounce rate.
Integrations
With Snov.io, you have access to a wide range of native integrations. These include several types of sales, marketing, and customer service applications. Let’s look at some of them by type.
- CRMs: Hubspot, Salesforce, and Asana.
- Lead generation: Facebook, LinkedIn, Phantombuster, DuxSoup.
- Collaboration: Slack, Trello, Google apps.
- Content personalization: NiftyImages, Hippo Video.
- Customer retention: Twilio, Intercom, Calendly, Zoom.
Besides these integrations, Snovio also works with Zapier. Here are the integrations:
Likewise, using Zapier with Snov.io allows you to set action triggers:
Snov.io Review – Pricing
With Snov.io, pricing is relatively simple. That’s because you pay based on the number of “credits” and unique recipients you need. Users spend their monthly credits on email searches and verifications. Besides this limitation, all Snovio users get the same features. The credits can also be shared between unlimited team members. It’s essentially a pay as you go service.
Credit pack sizes:
- Small: 1,000 credits, 5,000 recipients. $39/month.
- Medium: 5,000 credits, 10,000 recipients. $99/month.
- Large: 20,000 credits, 30,000 recipients. $189/month.
- Extra Large: 50,000 credits, 50,000 recipients. $369/month.
- Extra-Extra Large: 100,000 credits, 100,000 recipients. $739/month.
Arguably, the best part about Snovio pricing is that you pay less if you’re a small business. And as your business grows, you simply increase the size of your plan.
G2 Score
On G2, people are raving about Snovio. The average score is 4.5/5, drawn from 142 reviews. Positive reviews tout the ease of use, accuracy of emails found, and affordability.
Negative reviews were few and far between. The most common complaint is billing problems. Other customers mention trouble with emails being labeled as spam and some email accuracy issues.
Capterra Score for Snovio
Next, let’s look at the buzz on Capterra. Users give a 4.7/5 rating, over 108 separate reviews. Positive reviews mention the quality Snovio’s LinkedIn scraper, quality drip campaigns, and value for money.
“Yet, the drip campaigns must be one of the best options on the web. It’s worth every cent spent and I’d like to highly recommend it to all start-ups.”
“It is one of the best Linkedin scraping tools that I used. I didn’t find anything better until now.”
“It is worth it if you have the funds for it. A huge timesaver and a beast of an Salas.”
There were a few negative reviews, as well. These cite bugs, a hard to use CRM, and dependence on free email providers.
“This can be very inconvenient at times when I really need a proper email address. However, considering that this service is free, there is really no reason to complain.”
“CRM functions are little bit chaotic (if you use additional fields you have limited possibility to toggle columns in a table view).”
“Sometimes my IMAP settings for receiving emails get broken in the middle of Drip email campaign. This bug occurs that I’m sending follow-ups to the people which already responded to me.”
Snovio Alternatives
No marketing app is without competitors, and Snovio is no exception. Here are some alternatives that have similar features.
- Salesflare: A simple, yet comprehensive lead generation tool that also functions as a CRM. It is geared for smaller businesses.
- Zendesk Sell: Much better known, Zendesk has lead generation and email marketing capabilities in a CRM. Notably, it works well with other email marketing software.
- Ricochet 360: More of an automated marketing platform. This includes automatic dialing and other call-based techniques in addition to email marketing.
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FAQs for Snovio Review
How do I download Snov.io Extension?
The Email Finder by Snov.io is available on the Chrome Web Store. To download Snovio LI Prospect Finder, you need to download the package, unpack it, enable the developer mode and then load the unpacked extension.
How to use Snov.io on Linkedin?
To use Snov.io on LinkedIn, you need to install the LI Prospect Finder extension on your Chrome browser. After unpacking the extension, you can find prospects from your LinkedIn account and directly save them to your Snov.io list. Reinstallation of the extension is required whenever it receives an update.
What are Snov Credits?
Snov.io credits are earned when you subscribe to a Snov.io plan. These credits can later be used as a form of payment for finding and verifying emails. These credits are valid for 30 days after you purchase a Snov.io plan.
Is Snov.io Email Finder free?
Snov.io Email Finder is free. However, with the free version, you can do 50 searches a month.
How do I use Snov.io in Gmail?
To use Snov.io in Gmail, you will have to download the Snov.io Email Tracker extension from the Chrome Web Store and add it to Chrome. To start using the extension, enable activation of the Snov.io Email Tracker for the Gmail account in which you want to use the extension. It is recommended to turn off other email tracking Chrome extensions while using the Snov.io extension.
Is Snov.io Safe?
Yes, Snov.io is safe to use.
How to find email by LinkedIn profile through Snov.io?
To find emails on LinkedIn through Snov.io, you need to install Snov.io LI Prospect Finder on your Chrome browser. After installing the extension, click on the icon of the software placed in the upper right corner of your browser and select the people. In the second step, choose a list to add them to, which is visible in a drop-down, and then click “Find Emails and Save”.
Why are emails bouncing from Snov.io?
Email bounces are of two types in Snov.io. The hard bounce occurs when the email address of the recipient is invalid. On the other hand, a soft bounce occurs when the email address is temporarily unavailable due to reasons like large email size, the overfilled inbox of the recipient of the email from the sender is either blacklisted, blocked or marked as spam by the recipient.
Snov.io Review – The Bottom Line
Overall, Snovio is a great tool for B2B businesses that need to do email marketing. With high-quality LinkedIn scraping that works even on free accounts, there’s a lot to love about the details Snovio can retrieve. In an era where emails can be hard to find, and are vitally important, any edge helps.
As an added plus, Snovio has a simple CRM. If your business has never used a CRM, this is worth checking out. After all, it’s included with your subscription. However, the CRM doesn’t have a large number of integrations, and has fewer features than most. Using Zapier will be a must for many Snovio users.
With that said, Snovio does deliver where it matters most: finding contact information and executing email campaigns. With its emphasis on Gmail and Chrome users, it’s a great tool for Google ecosystem users. And if you’re running a small business, that’s a major advantage.
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