Full Smartreach.io Review and Pricing (2022 Update)

Full Smartreach.io Review and Pricing (2022 Update)

Read our Smartreach.io review and see what other professionals have to say, learn about pricing, popular features, and discover all current integrations. Not sure if Smartreach.io is the right fit for you? Read our other sales tools reviews.


SmartReach.io is e-mail outreach software that syncs the prospect data from your CRM to your campaigns and gives you the ability to add prospects from Linkedin search through ProspectDaddy extension.


SmartReach.io provides automated email outreach, personalization, A/B testing of emails, account based sales workflows for spam tests, validation of lists with built-in email cleaning functionality, sync of prospects from CRM, real-time


YouTube video


As far as reliability goes, SmartReach.io gives you the ability to get notified in a variety of manners, and you have the ability to know if a prospect has opened the email, which further gives you a chance to sell them. The CRM integrations are a plus as well.


SmartReach.io has all the elements of a great outreach platform, and the best part is that it is easy to use. SmartReach.io is the kind of software that lets you take advantage of your existing tools without having to learn a lot of new features. It is powerful, affordable, and easy to use. If you are a marketing professional that uses a combination of email campaigns and CRM, then SmartReach.io will give you all the features you need to make your job easier.


Smartreach.io Review – Main features


SmartReach.io enables you to:


Send personalized emails and follow-ups, as if you were sending manually


SmartReach.io allows you to follow up in a number of ways. You can follow-up with a missed reminder, email, phone call, text, or social media.


You can also customize the follow-up with your prospect’s industry, employer, city, etc. If you are targeting a small niche, you can create industry-specific offers. It even has preset templates that will save time and allow you to get right to business.


Reach customers in their primary inboxes, not their spam folders


Email marketing is difficult and time consuming, and there are many things that you can do to make it go smoother. With Smartreach.io you can target your leads right away. While most salespeople spend too much time fishing through their inboxes for leads, SmartReach.io automatically tracks prospects who are members of their list and reaches members through their primary inbox.


Access an incredibly powerful and yet pain-free way to interact with technology


Most salespeople were accustomed to using the phone when dealing with technical support. SmartReach.io changes all that and allows you to access everything you need in one interface.


Outline your company’s goals, delegate tasks, and foster collaboration so your team can be more productive


SmartReach.io gives you the ability to plan your goals, assign tasks to team members, and build a better team to reach your goals. By tracking your sales goals with SmartReach.io, you will have a better idea of who needs to be assigned to which tasks.


Detailed Reporting — for easy and prompt decision making


One of the main benefits of using a professional CRM is the reporting features, which will give you actionable insights into your progress and sales performance. SmartReach.io gives you the ability to capture a prospect’s email, as well as metrics on how many people are viewing and downloading your collateral.


Integrate with a variety of applications, making the data it captures more universally accessible


Having the ability to sync data between multiple applications is crucial for sales and marketing teams to be effective. With SmartReach.io, you can easily set up integrations for HubSpot, Salesforce, Pardot, Marketov, and more.


Smartreach.io Review – Integrations


Smartreach.io Integrations


Some of the best features of SmartReach.io are the many integrations available for it. The list of integrations is extensive, and they are ideal for any salesperson or marketer that is serious about connecting their sales and marketing efforts. These integrations can help you engage your customers by setting up campaigns or to provide you with leads.


Smartreach.io Review – Pricing


Smartreach.io offers three plans: Standard, Pro, and Ultimate. All plans include unlimited campaigns and unlimited follow ups. The Standard plan, priced at $24 per user per month, features workflow automation and Zapier Integration along with all campaign perks—excluding A/B testing. The Pro plan provides clients with all campaign perks including A/B testing along with a nearly complete suite of integrations at $39 per user per month. The Ultimate plan, which costs $59 per user per month, includes all campaign perks and the full suite of integrations, along with robust client support. Free trials are available for 14 days.


Smartreach.io Pricing


Detailed information about pricing, perks, and product links can be found on the Smartreach.io official website.


Reviews — Capterra Score | 4.7 out of 5 stars


“Our One and Only Email Campaign Manager”


Pros: Everything. SmarReach is everything we need for managing our email campaigns. Their support team is FANTASTIC. We have had many custom requests that they have immediately added into their software. They are always quick to respond.


Cons: Nothing. SmartReach does what its supposed to, and it does it very well.

“Easy to use, efficient and smart”

Pros: Support has been amazing. Intuitive compared to its competitors and is built really well for the task I needed


Cons: I can’t think of any at this time – it was so much better than the previous software I used


Switched From: Mailchimp


Reasons for Switching to SmartReach.io: Mailchimp too controlling, more style than substance


“Love working with Smartreach”


Overall: One of my favorite parts about smart reach is being able to quickly and easily access their support team on a chat screen on their page. Without it, the experience would be completely different. But when learning how to use smartreach, you can do a week’s worth of work in a day because of the accessibility of their support team.


Pros: Smartreach has thought through all of it’s use cases and has a feature for pretty much any and all items their customer might need when it comes to an email campaign system. To put it plainly, smart reach just works. I’m glad I found it.


Cons: Nothing in particular. Their internal inbox could use some work, but that is not a deal breaker whatsoever as I have my own inbox outside of smart reach. If you can build strong email lists with strong content, this product is a no brainer.

“Great Support Team”


Pros: As another reviewer stated, we also have had custom requests that SmartReach immediately added. The SmartReach team responds quickly and addresses whatever issue we have questions about. Additionally, the software is easy to use and has useful integrations. SmartReach performs as advertised and is a good value.


Cons: SmartReach does not have every feature I could wish for, but the support team works quickly to add the ones I bring to their attention.


Reviews collected by and hosted on Capterra.com.


Alternatives and Competitors to SmartReach.io 


Main competitors include Reply, Mixmax, Outreach, Snov, Yesware, Salesloft, Klenty, and Apollo.io


Reasons for Switching to SmartReach.io: Smartreach’s pricing is competitive, and the product interface is simple and pleasant to use. The workflow is easy. And while you may not have a need for extra the features, the option to purchase more functionality in the future is a plus. If you are looking for something that could automatically handle our testing and ecommerce campaigns, smartreach.io might be a good fit.


Reasons for Switching to a Competitor: The competition is great. Both MailChimp and Smartreach have free trials and are good options, but each of them can’t address every need. Along with that, some customers may be disappointed with the technical support they provide or where the information comes from, so they may want to consider another solution if their needs are not addressed adequately.


Smartreach.io Review – Summary 


SmartReach.io is unique in the email marketing space. It is simple and easy to use, delivers consistently on a variety of customer needs, and is feature-rich. SmartReach is a recommended solution for SMBs, or companies who are looking for something very specific and are trying to bring their email marketing up to par with other tools in their space. That being said, the competition is fierce and some competitors might have more features or may be able to do a better job of working with you on whatever personalization or ecommerce functionality is important to you.

AI-Generated Cold Email Intros

Personalize cold emails without the hard work

How To Personalize a Cold Email: 5 Ways to Stand Out

How To Personalize a Cold Email: 5 Ways to Stand Out

Learning how to write a personalized cold email is one of the most important skills you’ll need to learn if you want to sell online. Learning how to do so at scale without having to work another 40 hours per week, that’s a game changer.


In this article you’ll learn:


  • The 5-point framework of the perfectly personalized cold email
  • Step-by-step workflows and how-to’s for each point
  • How to use AI to automate the entire thing

Why is cold email personalization so important?


People receive hundreds of emails per day, and a large share of those are unsolicited emails trying to sell a service or product. 


People have gotten really good at sniffing out the cold emails from the “real” ones. The secret to generating leads through cold outreach is to stand out, be personalized, and to keep it simple.


But if you’re reading this you likely already knew that, so I won’t bore you with the usual stats or facts.


You’ll also know that personalizing cold emails takes time, and a lot of it. In this article I’ll show you exactly how to solve that.


How to personalize a cold email?


Let’s have a look at the 5 different ways of personalizing a single cold email:


Option 1 – Use a relevant & specific subject line (something that’s related to the unique contents of your email)


If your email talks about a case study: {{case_study_company}} case study


If your email is about a blog they’ve written: Your blog on SEO in 2022


If your email is about a podcast they’ve been on: Your talk on The CEO Show


You get the point — if your intro or email talks about a specific topic, make sure that your subject line leads into that. Your prospect will see the subject line + the intro and how they talk about the same thing, which is a pretty powerful thing.


Cold email subject line


Option 2 – Use a personalized intro or icebreaker to start your email, show you’ve done your research, and capture their attention


This is where you want to show your prospect you’ve done your research (without sounding like a stalker), but you’ll also want to make sure you’re being brief.


The best way to write these intros is to keep the rest of your email in mind. There needs to be a natural flow between your intro, and your email. But more on that later.


Personalized email icebreaker

Option 3 – Talk about things that are specific to the company or prospect you’re reaching out to. Clients they’ve worked with, articles they’ve written, etc. in the body of your email


“We can help you land more clients just like {{client_1}} or {{client_2}}” (you can get this from the logos and testimonials on their site


Writing a good sales email


Option 4Close your email with a highly specific CTA that would only apply to your prospect, their company, or maybe a small group of similar people. If that isn’t possible, use a soft & simple CTA


Best: “If you feel like harvesting a few more clients this quarter…” (sent to someone who mentions his love for farming in his bio)


Good: “Worth an email exchange?” (soft & simple CTA)


Cold email call to action example


Option 5Have a PS section that “wows” your prospects — remember that they’ll likely read it first since it draws the attention when opening an email (it’s science)


PS. Read that you went to Cornell -go Big Red! You ever eat at North Star Dining Room?​


So now that we’ve gone over the different ways of personalizing a cold email, let’s show you exactly how to set up every single one of those easily and at scale.


How to personalize the subject line for your cold emails


We’ve all heard that subject lines can make or break your campaigns. But hey, no pressure, right?


Luckily for you, if you’re personalizing your emails, coming up with unique subject lines that consistently get 85%+ open rates is easy.


Take the example above for instance. The cold email started with an intro about a case study for Apple this (fictitious) company published on their website. Boom – there’s your subject line: “Apple case study”.


Bet your prospect hasn’t seen that one before. And guess what? Neither have their spam filters.


Talking in your intro about something you read about your prospect or their company? Use it. 


Talking in your email about helping them land more clients like Apple? Subject: “more clients like Apple”.


Having a subject line that relates to the first sentence of your email is a superpower not enough people are using yet, so make sure you are to stand out from the rest.


To do this at scale you can either write a short subject line in an additional column as you’re writing your intro lines, or use Lyne.ai to automatically get subject lines based on our AI-generated intros


Read how Email Movers increased their cold email open rates by 200% using Lyne


How to write a personalized icebreaker for your cold emails


Personalized intros or icebreakers have been around for years, but only recently started gaining more popularity. They’re extremely effective since they capture the attention of the reader immediately and start your email off on the right foot when done right.


Some great sources to use for your sales research are:


  • LinkedIn profiles
  • Blog posts
  • Case studies
  • Articles, publications, or books written by your prospect
  • Events (webinars f.e.)
  • Recent news


Cold email icebreakers infographic


The most common way of doing this at scale is to have a spreadsheet open in one tab, while researching each prospect in a different tab. 


You’ll then write a custom intro for each prospect in a column of your spreadsheet, which you can then later use as a {{mergetag}} in your cold email.


The science of a personalized intro


We’ve turned cold email intros into a bit of science, then turned that into a product that produces them at scale.


Back when we were still writing these ourselves we’d work with a “waterfall method” that we still use in our product today. 


First, see if the prospect has a website with an about section – that’s where you can usually find some great info on the prospect himself.


Nothing there? Move to their case studies page and see what’s there. If there’s nothing to work with, move on to their LinkedIn profile.


As an example, let’s have a look at an about section for a marketing agency where we want to contact the founder.


How to research your prospects


As you can see there’s some great info in here to write a personalized email or intro for.


Here’s how I would personally approach this:


“Hey Landon, fellow (former) farmer here. Love seeing how you’re applying the farmer work ethic to business. I definitely believe it’s unmatched and great to see you’re succeeding because of it.”


To be fair, I’ve taken my own background into account here. If that’s something you’d rather not do, then you can just simply skip that first sentence.


If this company didn’t have an about section on their website, I’d simply move on to their blog or case study page. Nothing there? Moving to LinkedIn.


Despite its effectiveness, it’s a job that you’ll find yourself hating pretty quickly. Which is why hiring a robot is usually the best solution here.


Lyne.ai uses AI and machine learning to do this exact thing, just at a massive scale (and without complaint..). All you’ll need to do is upload a CSV with your prospecting data, which you’ll then have returned with the additional columns attached. Yay AI!


YouTube video


Upload your CSV to your favorite sales automation software and you’re good to go when it comes to sending personalized intros in your cold outreach.


How to write the body of a personalized cold email


Sales is all about relevancy. If you would write a unique email to each and every prospect, this part would be easy.


Just take a look at our first example. We’re able to tie the intro about a case study they published into a pitch for our product.


Writing a good sales email


If you’re okay with sending a few, extremely personalized emails per day, then this isn’t too difficult to accomplish with the right framework. Because in order to write a good cold email, you’ll need a template to work with.


I’m not talking about grabbing the first template you see in the Google search results. What I mean is setting up a framework that you’re using for every single cold email.


Here’s what ours looks like:


Personalized cold email framework


Let’s dissect the body part of our framework (2 + 3).


Why you’re reaching out


For the sake of simplicity, I’ll continue with our example from above and finish that email.


“Hey Landon, fellow (former) farmer here. Love seeing how you’re applying the farmer work ethic to business. I definitely believe it’s unmatched and great to see you’re succeeding because of it.


Reason I’m reaching out today is because from experience I know that appointment setting can be a challenge for small marketing agencies. That’s where we come in. We’ve developed an AI-based tool that helps you easily personalize your cold outreach so people love your emails more.


Most of our users see a 200% increase in demo booked rates in their first months.


If you feel like harvesting a few more clients this quarter, would you be interested in learning a bit more?




PS. How’s your Michael Scott impression?”


Let’s dissect that one shall we.


Why you’re reaching out continued


Move from your intro into the reason you’re reaching out. Keep it short, simple, ideally use industry language. Make sure you’re focusing on 1 main problem or pain point that you’re solving. Never more than 3 sentences. Either 2 medium length ones, or 1 medium length + 2 shorter ones to make for easy reading.


To be fair, this is the part where most people struggle. Not because they have such a hard time explaining why their product is awesome, but rather because they have a problem explaining it in a simple way.


How many cold emails haven’t we received where we had no idea what we were supposed to be buying?


Take Lyne as an example..


“Our product leverages artificial intelligence and machine learning frameworks to help professionals in revenue generating roles to increase email to demo ratios, positively influencing vital demand generation metrics across the board.”


Compared to this:


“Lyne uses AI to write icebreakers for cold email. Most of our users see a 128%+ increase in positive response rates.”


Turns out, writing a simple email is actually pretty darn difficult. 


Just make sure you’re reading your email out loud before sending it. Falling over sentences or finding yourself skipping words? Time to go back to the drawing board.


Proof of results


Think of this as a one-line case study. Show proof, ideally mention names, but definitely mention numbers. Talk about increases in percentages or “2x”, and focus on one main thing. 


In the example above we talk about improving warm response rates and nothing else, even though our solution also helps increase open rates and much more.


If you can, mention a time frame as well. For example:


“Just last month we helped 24 companies double their cold email open rates.”

“Just last month we helped 24 companies double their cold email open rates in under 3 weeks.”

“Most of the companies we work with see a 200% increase in warm response rates within the first month on our platform.”


Remember how I didn’t go for that final version in our first example? That’s because in section #2 I had two medium-length sentences instead of a mix with shorter ones.


Here’s how that very first email could’ve been written as well:


“Hi Andrew, Hans here. Really enjoyed reading your case study on last year’s SEO project your team did with Apple. Impressed you managed to land them a 300% increase in organic traffic to product pages.


Not to compare apples to oranges, but at Lyne we also help companies increase their campaign performance to help hit growth targets. We use AI to help you hyper-personalize cold emails faster than ever. That means more time to land clients like Apple.


Most of the companies we work with see a 200%+ increase in warm response rates in less than a month after using us.


If you’re not too busy optimizing H-tags, would you be curious to learn a bit more?




PS. I see that you went to USF – go Bulls! I’m curious to know how it impacted your career path.


So here’s what the framework looks like when written down:


Hi {{first_name}}, {{sender_first_name}} here. Short intro to show you’ve done your research. Max. 3 sentences, ideally 2 but you could write them a bit differently — like this.


Then here you mention why you’re reaching out. Mix medium-length sentences with shorter ones, to make for easy reading. Talking about two things? Talk about thing 1 & thing 2.


Here you show proof of results in either 1 short sentence, or a slightly longer one.


Then you wouldn’t want to leave your simple CTA out, would you?





PS. Make sure to mention something light and maybe even funny right here, they might read it first.


Cold email template framework


Some other important rules to keep in mind when writing a cold email are:


  • Never use more than 150-175 words
  • Write simple. Imagine you’re talking to a friend
  • Switch up medium length sentences with short ones
  • Break the writing rules if you have to. Start sentences with ‘and’ or ‘but’
  • Don’t use filler words (purge your emails of them before sending)
  • Try to replace ‘and’ with ‘&’ for easier reading


The main benefit of using a strict framework within which you’ll allow yourself for some creativity is that you’ll be able to test what works and what doesn’t. 


Because if you’re sending completely different emails every single time, how will you know what works?


By using a framework and tweaking parts of it over time (mixing up the structure, adding an additional sentence, not using an intro but moving personalization to the PS section), you can easily test and measure what works.


How to write relevant cold emails at scale


Doing this at scale is a whole new challenge however. Some small details just aren’t replicable without writing every single email manually.


Sales personalization at scale does mean sacrificing detail to some degree, but with the right strategy you can still write some killer cold emails.


It’s important you take the right approach from the start, all the way back at your targeting and segmentation long before you even write your first draft.


For example, say we’re targeting senior marketing professionals at software companies with 51-1000 employees. 


There are so many titles and other variables that come into play that it’s nearly impossible to write one email that would speak to all these different people.


Sales Navigator for Cold Email


Especially if you plan on using merge tags like {{job_title}} your emails will end up looking robotic and automated.


“Hey David, as a Vice President of Growth Services at Sapper Consulting, LLC do you ever…”


The best way to still allow yourself to write relevant emails, is to segment this way down.


First, the day-to-day life of marketing professionals at firms with 51-100 people will look very different than that of people with the same title at firms with 1000 workers.


The first group will be far more in the trenches themselves, worrying about performance of their campaigns and things like their content calendar.


The second group will be much more focused on making strategic decisions and reporting to the board. 


While that doesn’t mean that lowering their CPA by 32% isn’t something they’re not interested in, it probably wouldn’t be right to approach them the same way you would the first group.


Our initial search has over 20k results, which means we still have a lot of room for segmentation. Let’s dive into a few angles you could use here.


Segment by seniority


Probably the most important way of segmenting a broad group like this is by dividing on seniority & company headcount. For all of our examples below, assume we’re doing so unless stated otherwise.


You could make splits of more senior marketing professionals and professionals with manager positions but a bit lower on the ladder. Divide these groups up by company headcount and you have some pretty solid segments down already.


C-level 250+ HC

VP + Director level 250+ HC

Manager 250+ HC

C-level 51-200 HC

VP + Director level 51-200 HC

Manager 51-200 HC


You could then easily write & personalize emails for each segment.


Let’s say we’re reaching out to the VP + Director level 250+ HC segment. What we could do is for each company to grab the name of the marketing executive, or any other marketing colleague, from their LinkedIn page.


That would allow us to send an email that goes something like this:


“Hi {{first_name}}, {{sender_first_name}} here. {{intro}}.


Quick question – is {{colleague_name}} still the one responsible for paid social? Reason I’m asking is because your ad just popped up on my feed and…”


Hyper-personalization achieved. You’re now sending a cold email to a high-level marketing professional, you show you’ve done your research, and he or she will most likely forward your email to that person in question (who will never dare say no to having a call with you now), or they’ll respond themselves.


It’ll require a bit of extra work, but with Phantombuster something like this could be automated pretty easily.


Same goes for the other way around. Just write your pitch around “is {{marketing_leader_name}} breathing down your neck to hit the Q4 targets?”.


Next, make sure that your pitch is now aimed at the specific pain points your newly segmented persona is experiencing and you’re golden.


Want more good news? You now don’t even have to use the {{job_title}} merge tag. Simply go with “as a marketing lead” or “as a senior marketing executive”, or whatever applies to your segment.


Segment by geography + seniority + head count


Another personal favorite is going with the same segmentation above, but also adding a geography based filter. Next, you can then base your email on specifics of that area, or just talk about the weather.


Reaching out to California based prospects? Talk about how your product is “bigger news than Tesla moving their HQ from Cali to Texas”.


Segment by years in position


Some of the most successful campaigns I’ve run when still doing lead gen for clients were based around this.


The intro went something like this: “Having been the marketing manager at {{company_name}} for over {{years_in_position}} now, I’m sure you’ve had plenty of moments where you wanted to {{main_pain_point}}.


Simple but effective. With our Chrome Extension you can grab this info directly from Sales Navigator, find your prospects their email, write a personalized intro for your emails, and reach out. All in just 3 clicks.


Segment by school


This one takes a bit more work, but going after some of the bigger US schools could pay off pretty well for you.


Intros or entire emails written around schools, their mascots, their sports teams, or campus restaurants are a great way to break the ice.


Again, we automate the entire process with our no-touch Lynes.


How to write a good cold email CTA


When your prospect makes it this far, please don’t ruin it by including a Calendly link and asking them to book a demo. We’re past that.


Plenty of research has shown that going with a softer ask yields far better results.


Some examples of softer asks are:


“Mind if I send over a bit more info?”

“Is that something that’s currently on your radar?”

“Is that something that’s relevant right now?”

“What do you think?”

“Curious to learn more?”

“Is that something you’re interested in?”


And so on..


If you can find a way to tie the subject of your email or something personal of the prospect to your CTA, great. If not, don’t sweat it.


A short and to the point CTA is great and easy to set up at scale.


How to use the PS section for killer cold email personalization


This is where you can have a bit of fun, or try and build a connection with your prospect.


Try mentioning their educational background, a local bar, restaurant or sports team, or maybe some industry news.


“Saw that Tesla is moving to your area – excited yet?”


Keep it simple, short, and light. Chances are, your prospect will read this first because a PS section stands out.


If your PS section shows something personalized, the recipient will probably feel a lot better about reading the actual email, instead of a PS section that talks about your product.




If there’s one thing we’ve learned over the past year or so, it’s that cold outreach and AI are a match made in heaven. 


While simple AI-powered improvements such as email confirmation or positive reply detection have already been making our lives easier for years, we’ve only started to scratch the surface of what’s possible when it comes to sales personalization.


YouTube video


Lyne is pioneering that exact space and every day we’re uncovering more exciting use cases. As we’re able to add more advanced functionality to our app, we’re also seeing the results of our users (and of our own cold email campaigns) improve drastically.


As with any tactic; if it’s used too much the effectiveness wears off. Which is why it’s important you keep experimenting and trying different angles & find ways to stand out.


For those of you who aren’t familiar, Lyne.ai uses AI to generate hyper-personalized intros and more for cold outreach. 


We help you move beyond {{first_name}} and {{company_name}} and instead send cold emails that feel as if you’ve spent hours researching your prospects online.

AI-Generated Cold Email Intros

Personalize cold emails without the hard work


What Does an Account Executive Do? A Day in the Life of an Account Executive

What Does an Account Executive Do? A Day in the Life of an Account Executive

What Does an Account Executive Do? A Day in the Life of an Account Executive

Updated: December 17, 2021

What is an account executive? An account executive is a person who manages a client's account with a company. They may also be responsible for developing and executing the strategy to help grow the client's business. If you’re considering a career in advertising, marketing, PR, or sales, then an account executive might be just the role for you!

Account Executive Job Duties

An account executive's responsibilities may vary from company to company, but there are some general duties that all account executives share. These include:

Understanding a client's marketing and advertising needs Preparing a media plan for a client Managing a client's account with a company Developing and executing a strategy to help grow the client's business Working with the client to assess the effectiveness of advertising strategies Managing a client's account with a company Researching the client's competitors

What Does an Account Executive Do?

As an account executive, you’ll be responsible for managing accounts, overseeing communications, and overseeing the delivery of customer service to clients. Typical tasks include, but are not limited to:

Communicating with clients about their accounts Preparing proposals and reports for clients Managing customer service issues Facilitating meetings with clients Developing marketing plans Forecasting budgets Organizing logistics for events Moving forward with projects on behalf of the client

Account executives are often in charge of managing accounts within a company. This includes communicating with clients about their accounts, preparing proposals and reports for clients, managing customer service issues, facilitating meetings with clients, developing marketing plans, forecasting budgets, organizing logistics for events, and moving forward with projects on behalf of the client.

Responsibilities of an Account Executive

Account executives are often responsible for setting and meeting their client's goals, managing the client's account, and developing and executing a strategy to help grow the client's business.

Account executives may also be responsible for reviewing reports and budgets, researching new marketing trends, and meeting with potential new clients in order to introduce a company's services or products.

Account executives in the advertising, marketing, PR, or sales industry are in charge of developing a strategy to help grow a client's business. They may also be responsible for reviewing reports and budgets, researching new marketing trends, and meeting with potential new clients in order to introduce a company's services or products.

Salary Expectations for an Account Executive

What’s the salary for account executives?

According to PayScale, the median salary for an account executive is $63,000. Salary.com reports that account executives typically make between $41,000 and $102,000 annually. The average ranges from about $37k to $75k..

How to Become an Account Executive

If you want to become an account executive, you’ll have to have a bachelor's degree. Typically, a bachelor’s degree in communications, marketing, or business is what companies are looking for.

If this sounds like the right career for you, then you’ll also need to gain experience by interning at an advertising or marketing agency to gain experience in account management. You can also take courses in account management or advertising online.

Content marketing is the future of marketing. It's what helps brands tell their story and engage with their customers.

If you're interested in becoming an account executive, then you should be keeping up with the latest marketing trends to learn more about how content marketing works. You can read blogs like ours for more information!


In conclusion, an account executive is a person who manages a client's account with a company. They may also be responsible for developing and executing the strategy to help grow the client's business. If you’re considering a career in advertising, marketing, PR, or sales, then an account executive might be just the role for you!


Personalize cold emails at scale without the hard work

Personalize at Scale with Lyne.ai

Lyne offers sales personalization and automation at scale

Snov.io Review and Pricing (2022 Update)

Snov.io Review and Pricing (2022 Update)

Read our Snov.io review and see what other professionals have to say, learn about pricing, popular features, and discover all current integrations. Not sure if Snov.io is the right fit for you? Read our other sales tools reviews.


Sales, especially B2B sales, isn’t that easy. First, you have to track down a prospect, and get their contact information. Then, you must deal with gatekeepers, competitor’s sales professionals, and decision maker skepticism. With everyone else clambering for the same information (and eyeballs), most sales professionals need an edge.


That’s where Snovio and other tools come in. They help bridge the gap between sales professionals and their prospects. Then, they’ll help keep track of all the moving parts of a sales or marketing campaign, from emails to Google ads and more. Each tool covers one or more segment of this process. SO much so, that the old-fashioned Rolodex is rarely used anymore. This Snov.io review will help you see what the tool has to offer, and who it is useful for. We’ll also look at some alternatives.


Snov.io Review – Main value proposition


YouTube video


No Snov.io review would be complete without describing the ways in which the tool can be used. Simply put, Snovio is an integrated lead generation, email marketing, and CRM tool. One of the major features is LinkedIn scraping, which requires careful precautions to ensure that the terms of service are met. LinkedIn is notorious for limiting access to member information, in part because their premium accounts give some of this information-for a fee. With Snov.io, some of this information is unlocked.


Another thing that Snovio does is manage customer contacts. Features to do this include sending drip emails, marketing automation, and a basic CRM. Here, the idea is to keep everything in once place, making the job of sales easier. With that said, this Snovio review will discuss integrations that help when other tools are needed.


As a lead generation tool, Snovio is mainly geared towards B2B sales companies. It has flexibility that allows both large and small businesses to benefit. In addition, they have some functions that would be useful for startups that need to raise funding, or nonprofits seeking large donations. Finally, corporate recruiters can leverage Snovio to find the perfect candidate. For that reason, Snovio can be a relatively versatile tool.


Snovio features


Snov.io calls itself a lead discovery and “sales acceleration” tool. For this reason, most features we’ll discuss in this Snovio review will focus on finding people and following up with them. Unlike some other competitors, the developers don’t have “catchy” feature categories. We’ll talk about each function, therefore, individually.


Email discovery and validation


A core cluster of features helps to find and validate emails. To that end, Snov.io provides a free email search tool on their website. This one lets you enter a domain name and get a list of email addresses linked to it. While a list like this doesn’t indicate who might be a decision maker, it will at least give a starting point. 


More advanced tools in the paid version let users get more specific information. Searching by company, for instance, can yield the name and email of a key decision maker at a company. Or, it can generate a list of companies your sales department needs to follow up on (and gives the information needed). Have a name and company without the email? Snov.io can generate it for you. Topping off its discovery tools, Snovio features a Boolean search. This lets users focus on finding the most useful leads and email addresses.


Finally, Snov.io offers email verification. This tool lets you check many emails at once, or only a few. Then, you’ll get a list of which ones are valid, providing an opportunity to purge your list. They’ll also tell you if the email address is based on a free service, among other attributes.


Snovio Chrome extensions


Besides the in-app email functions, our Snovio review needs to discuss some browser extensions that are made by the company and work with it.


  • Email finder: Looks for leads anywhere on the Web, while you surf.
  • LinkedIn prospect finder: Searches LinkedIn for leads and emails, checking company pages, Sales Navigator profiles, and search results.
  • Unlimited email tracker: Leverages the power of Synovio to aid success for Gmail users.
  • Gblast email merge: Mail merges and mass mailings for Gmail, made easy.
  • Email verifier: A chrome extension version of Snovio’s powerful email checker.
  • Technology checker: Geared towards tech companies, this plugin tells you what tools and code are used on a target website.

Snovio Email tracker


Gmail users, this is extra good news in a Snovio review. The tool keeps track of which emails are opened by the recipient, and when. When an email open is discovered, the tool lets you know with a push notification. In addition, the extension tracks your email history with each recipient and reminds you when to send another one. Finally, you can schedule emails to be sent at a specific time.


Drip Campaigns


With Snov.io, you can design and execute drip email campaigns. You can easily make personalized email campaigns to be sent in bulk, or only a few at a time. This way, each email addresses your prospect’s unique needs and pain points.


Another feature of the drip campaign solution is easy collaboration. Your team mates can see what they need to do. Emails are drafted in part using drag and drop technology, and you can perform in-app A/B testing for improved performance. 


Since campaigns are never one size fits all, you can set behavioural triggers for automated emails. This lets you respond to customer needs more easily and build the relationship to conversion. You can even customize email templates to combat writer’s block.




Rather than making you guess how well an email campaign went, Snovio provides analytics. These statistics tell you who opens what emails and when. They also provide customer behavior information that helps you fine-tune your approach over time.




As part of a Snovio review, you should know that they do provide an API. This allows users to integrate almost any software with their Snovio account.


CRM functionality


Finally, Snov.io provides a basic CRM free of charge. This lets you track customer preferences. It also links with your calendar software to schedule calls, appointments, and validate contacts. Finally, the CRM tracks job changes, reducing your bounce rate.




With Snov.io, you have access to a wide range of native integrations. These include several types of sales, marketing, and customer service applications. Let’s look at some of them by type.

  • CRMs: Hubspot, Salesforce, and Asana.
  • Lead generation: Facebook, LinkedIn, Phantombuster, DuxSoup.
  • Collaboration:  Slack, Trello, Google apps.
  • Content personalization: NiftyImages, Hippo Video.
  • Customer retention: Twilio, Intercom, Calendly, Zoom.


Besides these integrations, Snovio also works with Zapier. Here are the integrations:


Snov.io Zapier Integration


Snov.io Integrations


Likewise, using Zapier with Snov.io allows you to set action triggers:


Snov.io Review, Pricing, and Integrations


Snov Zapier Triggers


Snov.io Review – Pricing


With Snov.io, pricing is relatively simple. That’s because you pay based on the number of “credits” and unique recipients you need. Users spend their monthly credits on email searches and verifications. Besides this limitation, all Snovio users get the same features. The credits can also be shared between unlimited team members. It’s essentially a pay as you go service.


Credit pack sizes:


  • Small: 1,000 credits, 5,000 recipients. $39/month.
  • Medium: 5,000 credits, 10,000 recipients. $99/month.
  • Large: 20,000 credits, 30,000 recipients. $189/month.
  • Extra Large: 50,000 credits, 50,000 recipients. $369/month.
  • Extra-Extra Large: 100,000 credits, 100,000 recipients. $739/month.


Arguably, the best part about Snovio pricing is that you pay less if you’re a small business. And as your business grows, you simply increase the size of your plan.


Snov.io Pricing


G2 Score


On G2, people are raving about Snovio. The average score is 4.5/5, drawn from 142 reviews. Positive reviews tout the ease of use, accuracy of emails found, and affordability.


Snovio Review


Snov.io Review


Snovio Review


Negative reviews were few and far between. The most common complaint is billing problems. Other customers mention trouble with emails being labeled as spam and some email accuracy issues.


Snov.io Review


Capterra Score for Snovio


Next, let’s look at the buzz on Capterra. Users give a 4.7/5 rating, over 108 separate reviews. Positive reviews mention the quality Snovio’s LinkedIn scraper, quality drip campaigns, and value for money.


“Yet, the drip campaigns must be one of the best options on the web. It’s worth every cent spent and I’d like to highly recommend it to all start-ups.”


“It is one of the best Linkedin scraping tools that I used. I didn’t find anything better until now.”


“It is worth it if you have the funds for it. A huge timesaver and a beast of an Salas.”


There were a few negative reviews, as well. These cite bugs, a hard to use CRM, and dependence on free email providers.


“This can be very inconvenient at times when I really need a proper email address. However, considering that this service is free, there is really no reason to complain.”


“CRM functions are little bit chaotic (if you use additional fields you have limited possibility to toggle columns in a table view).”


“Sometimes my IMAP settings for receiving emails get broken in the middle of Drip email campaign. This bug occurs that I’m sending follow-ups to the people which already responded to me.”


Snovio Alternatives


No marketing app is without competitors, and Snovio is no exception. Here are some alternatives that have similar features.


  • Salesflare: A simple, yet comprehensive lead generation tool that also functions as a CRM. It is geared for smaller businesses.
  • Zendesk Sell: Much better known, Zendesk has lead generation and email marketing capabilities in a CRM. Notably, it works well with other email marketing software.
  • Ricochet 360: More of an automated marketing platform. This includes automatic dialing and other call-based techniques in addition to email marketing.


Related Reviews:


Full Lemlist Review: Is Lemlist Worth the Hype?

Klenty Full Review and Pricing (2022 update)

Full Apollo.io Review and Pricing (2022 Update)


FAQs for Snovio Review


How do I download Snov.io Extension?


The Email Finder by Snov.io is available on the Chrome Web Store. To download  Snovio LI Prospect Finder, you need to download the package, unpack it, enable the developer mode and then load the unpacked extension.


How to use Snov.io on Linkedin?


To use Snov.io on LinkedIn, you need to install the LI Prospect Finder extension on your Chrome browser. After unpacking the extension, you can find  prospects from your LinkedIn account and directly save them to your Snov.io list. Reinstallation of the extension is required whenever it receives an update.


What are Snov Credits?


Snov.io credits are earned when you subscribe to a Snov.io plan. These credits can later be used as a form of payment for finding and verifying emails. These credits are valid for 30 days after you purchase a Snov.io plan.


Is Snov.io Email Finder free?


Snov.io Email Finder is free. However, with the free version, you can do 50 searches a month.


How do I use Snov.io in Gmail?


To use Snov.io in Gmail, you will have to download the Snov.io Email Tracker extension from the Chrome Web Store and add it to Chrome. To start using the extension, enable activation of the Snov.io Email Tracker for the Gmail account in which you want to use the extension. It is recommended to turn off other email tracking Chrome extensions while using the Snov.io extension.


Is Snov.io Safe?


Yes, Snov.io is safe to use.


How to find email by LinkedIn profile through Snov.io?


To find emails on LinkedIn through Snov.io, you need to install Snov.io LI Prospect Finder on your Chrome browser. After installing the extension, click on the icon of the software placed in the upper right corner of your browser and select the people. In the second step, choose a list to add them to, which is visible in a drop-down, and then click “Find Emails and Save”.


Why are emails bouncing from Snov.io?


Email bounces are of two types in Snov.io. The hard bounce occurs when the email address of the recipient is invalid. On the other hand, a soft bounce occurs when the email address is temporarily unavailable due to reasons like large email size, the overfilled inbox of the recipient of the email from the sender is either blacklisted, blocked or marked as spam by the recipient. 


Snov.io Review – The Bottom Line


Overall, Snovio is a great tool for B2B businesses that need to do email marketing. With high-quality LinkedIn scraping that works even on free accounts, there’s a lot to love about the details Snovio can retrieve. In an era where emails can be hard to find, and are vitally important, any edge helps.


As an added plus, Snovio has a simple CRM. If your business has never used a CRM, this is worth checking out. After all, it’s included with your subscription. However, the CRM doesn’t have a large number of integrations, and  has fewer features than most. Using Zapier will be a must for many Snovio users.


With that said, Snovio does deliver where it matters most: finding contact information and executing email campaigns. With its emphasis on Gmail and Chrome users, it’s a great tool for Google ecosystem users. And if you’re running a small business, that’s a major advantage.

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The Puppy Dog Close Sales Technique: Try Before You Buy

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Updated: December 15, 2021

Curious to learn more about the puppy dog close sales technique? Keep reading to find out exactly how to apply the puppy dog close and why it's actually called that way.

Have you ever been to a pet store? The experience is always the same. You go up and down the aisles, stopping to dote on every single puppy, kitten, hamster, gerbil, and bird. When you can, you pet the animals. Even the most strong-willed animal lover will feel the urge to take every animal home.

What if the store let you take a puppy home for a test run? They tell you that you can spend a week with the dog before you commit to buying it. If you decide not to keep it, you can bring him right back. No questions asked, no money spent.

How many people could bring that puppy back after having it in their home for a week, bonding with it and realising how much better their life is with a furry new member? Animal adoption rates would shoot through the roof. That’s the effect of the Puppy Dog Close.

Show, Don’t Tell

You could be the best salesman in the world. Your sales pitch could be a meticulously-crafted work of art. However, at the end of the day, it’s still just a sales pitch. They’re still just words coming out of your mouth, words that the prospective client needs to believe to take the plunge and buy your product.

This isn’t to say that the sales pitch isn’t important. It’s one of the most powerful tools in the salesman’s arsenal. Wouldn’t it be better, though, if instead of trying to convince the prospect to buy your product, the client did that job for you? Imagine the client convincing themselves to buy the product.

This is where the puppy dog comes in. Let the client take your product home for a few days, a week, or even a month. This gives them time to use your product and incorporate it into their life. Allow enough time for your product to become an invaluable part of their routine. Then, once their trial period comes to a close, you won’t have to convince them that they need your product, because they’ll convince themselves.

Consider Samples and Demos

Depending on the product that you’re selling, a trial period may not be a viable option. That doesn’t mean you can’t still benefit from the puppy dog close. If it’s appropriate for your product, consider giving out samples or demo units. This will still allow prospects to use your product on their own time and decide if it benefits them. If they’re satisfied, they can come back to you and purchase the full version of the product.

The one benefit that the sample method has over a full trial is that, if the prospect likes the sample, they can get excited over what the full version offers that the sample doesn’t. On the other hand, if they’re taking your entire product out for a test spin, they’ll get to experience everything that it has to offer.

They’ll know exactly what they’re buying. This isn’t necessarily a bad thing, but if they can get excited over just a sample of your product, the desire to buy the full version will be that much stronger.

Sell the Void

The idea here is to demonstrate to the prospect that they can’t live without your product. They’ll feel that, after getting so much use out of your product, its absence is going to leave a void. People buy things based on emotion. That’s why stores fill the checkout lanes with inexpensive, alluring items. These are impulse purchases.

They’re right there, they’re not going to break the bank, and you have a limited window to purchase them because you’re about to check out and leave the store. So you grab them, purely on impulse. That’s an emotional decision.

The puppy dog close technique isn’t much different. Whether you’re selling a B2B SaaS solution or a vacuum cleaner, the client is going to realise how much easier the product has made their life. More importantly, they’re going to lose that help once their trial period is over and they’ll have to go back to doing things the way they did before your product made things easier.

High Pressure, Low Sales

In the supermarket example, the low cost of the item is a crucial component in an impulse buy. This is because low cost means low pressure. People don’t make impulse buys if the product is going to make a dent in their bank account. On the other hand, if the product is only $1.99, what’s the harm? You might not need the product, no, but it’s not going to hurt anything, either.

Pressure is an important factor in making a sale. The higher the pressure, the more likely the prospect is to say no. High pressure generates anxiety and anxiety results in a fight or flight response. In this instance, the prospect chooses flight and your sale goes right out the window.

By letting the prospect experience a trial run of your product, in their home and at their own pace, there’s little to no pressure to commit. While it may sound counterintuitive, less pressure to make a purchase results in a better chance of a purchase being made. This is a good reason to give a big trial window. This gives the prospect more time to think about it. They don’t need to make any last-minute decisions.

If you feel like the puppy dog close technique isn’t working for you, consider that maybe the prospect isn’t getting enough time with your product. A two or three-month trial period is worth it if it results in a sale.

Take Away the No

Whatever your product is, it probably isn't going to tug on the heartstrings as a puppy would. Still, the objective is to take away their option of saying no. Even if you have a laundry list of reasons for them to say yes, they can still turn you down. Make them an offer that they can’t refuse. Let them see for themselves that your product is the best on the market. Direct them to the conclusion that it doesn’t make any sense to turn this offer down.

People might be emotional buyers, but if you can make a logical case for why they need your product, the deal is as good as done.

Be Earnest

This might sound like a scam, with all the talk of emotions, but that couldn’t be further from the truth. The puppy dog close won’t work if your product isn’t legitimately great. Remember, the prospect is getting a full-blown trial run of your product. If it doesn’t hold up and do what it’s supposed to do, it’s all going to blow up in your face.

At the end of the day, when the prospect decides that they can’t live without your product, that’s not manipulation. You, as the salesman, haven’t played a part in the process since you let the prospect have the reins. They’re the ones who decided that your product is worth paying for and that they don’t want to let it go. In many ways, the puppy dog close is as honest as sales get.


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