The Importance of Email Sending Volume – A Look at the Numbers

Updated: December 20, 2021

Email sending volume is an important part of any email marketing campaign. Emails with a high sending volume get opened at a higher rate, and they also get clicked on more often.


While it’s not necessary to send out emails all day long, it does help to establish an emailing schedule so that you can have consistent contact with your readers. Here are some ways to increase the number of emails you send each day.


What is email sending volume?


The send volume is the number of emails you send out each day. It’s important to not only send out emails that are relevant, but to also send out enough emails to stay in contact with your audience. Read on to learn more about how you can increase your email sending volume.


First, you need to find a good balance between your volume and your recipient volume. If you send out too many emails, you’ll be annoying your customers. If you send out too few, you won’t be able to establish a steady contact with your followers.


Now, how do you find a good number? The volume of emails you send each day should be between 3-5 emails each day. You can also schedule a time for your emailing schedule. One strategy is to schedule a set time for a phone call with a customer and then send an email with a link to the recording of that phone call.


Another idea is to have a blog post about an important topic and then have an email that goes along with that blog post. This way, you can get more people on your list and have them stay longer on your site.


Why email sending volume is important


Emailing can be a valuable asset to your business’s growth and helps you establish an authoritative online presence. In fact, 89 percent of marketers say methods, like search engine optimization (SEO), are successful. Additionally, methods like pay-per-click (PPC) advertising increase brand awareness by as much as 80 percent.


How to increase your email sending volume


Sending emails is an important part of any email marketing campaign. Emails with a high sending volume get opened at a higher rate, and they also get clicked on more often.


You don’t need to send out emails all day long, but you should establish an emailing schedule so that you can have consistent contact with your readers.


There are many ways to increase the number of emails you send each day. You can start by brainstorming content ideas and scheduling your emails so that you have something to share every day. You can also send out more emails on the days with high traffic, such as Mondays and Fridays.


It’s also a good idea to include links to other articles in your emails so that people who click on the email end up on your website. This will help you increase your sending volume and send more traffic to your website.


Conclusion


We want to send out quality emails that will be read and clicked on. But in order to do so, you need to be sending enough emails each day. More emails mean more engagement with your subscribers.


So, how many emails should you send out each day?


One email every other day for a total of three emails in a week is a good place to start. This way, you can keep your emails interesting and fresh without overwhelming your readers. It also gives you the opportunity to send out important announcements that are relevant to your subscribers.


It’s also worth noting that emailing volume does not have to be constant throughout the day. It’s okay to space them out, or send them all in one sitting. The key is to make sure you are sending enough worthwhile emails for people to read and take action on.


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