The Truth About Tire Kickers: How to Spot Them and Avoid Them

Updated: December 20, 2021

Have you ever dealt with a tire kicker? They are people who want to buy your product but never commit to the final purchase. They ask a million questions. They have unrealistic expectations, and they don’t trust you. It’s normal to be nervous about this kind of person when you are trying to sell something. You don’t want someone who is never going to buy your product before they even see it, right?


It can be hard though, because some people are very skilled at being tire kickers. Luckily for you, there are ways to spot these types of people before they get too far into your sales process. Keep reading to learn how you can spot them and avoid them altogether.


What is a tire kicker?


A tire kicker is someone who asks a lot of questions about your product or service but never actually makes an investment. They agree to buy your product, they ask a million questions, and then they go back on the deal before the final purchase.


How to spot a tire kicker


A tire kicker is someone who wants to buy a product but never commits to the final purchase. They ask a million questions. They have unrealistic expectations, and they don’t trust you. It can be hard though, because some people are skilled at being tire kickers. Luckily for you, there are ways to spot them before they get too far into your sales process.


One of the best ways to spot a tire kicker is their attitude. A customer with this kind of attitude will always want more than what you are offering or will be dissatisfied with anything that you offer them. Tire kickers also typically show up without doing any research on your company or product beforehand and won't listen to any explanation given about it either.


Another way to spot these customers is if they don't give any indication of what they want or need out of your product or service. They should be able to tell you why they need your product and should know how it should work by asking specific questions about it first hand.


If someone seems like they might be a tire kicker, here are some strategies for dealing with them:


  • Offer only one variation of the product (usually the least expensive)
  • Require an immediate purchase

  • Why do people tire kick?


    The two most common reasons for tire kicking are:


  • A buyer is not quite ready to make a purchase and wants to know more about the product before deciding
  • They want to see if they can get a better deal or negotiate with you on price

  • If you know that someone is tire kicking, it’s important to know why. Once you understand the reason, it will be much easier for you to avoid them.


    How can you deal with a tire kicker?


    It’s easy to tell the difference between someone who truly wants to buy your product and someone who is just looking.


    For example, tire kickers will ask a lot of questions about how your product works, about what it would do for them, and about how much it costs. They might also want to know where you are located or if you can ship the product to them.


    But if they don’t actually buy anything, you can easily spot them as tire kickers. Tire kickers never want to answer any questions about themselves—they always want to know more about you or your company. A true customer will be interested in why your product is right for them and what benefits they could receive from it.


    Tire kickers are also very different when you start talking price. They will not be willing to pay near what they should for your product or service. If someone is asking all these questions but they won’t commit at all with the final purchase, chances are they are a tire kicker!


    Conclusion


    As a business owner, you’re likely well aware of the tire kicker.


    They're the ones who go through your website, look at your prices, and then disappear. They're also the ones who call your customer service line to ask a series of ridiculous questions before they disappear.


    Fortunately, there are ways to spot these tire kickers before they can do too much damage to your business. Pay attention to their behavior and listen to their questions. If you notice any of these telltale signs, it's likely that they're just a tire kicker.


    How to deal with them? There are a number of ways to deal with tire kickers. One is to educate them by providing all the information they need to make an informed decision. Another is to tell them that you're not the right business to work with them. And if all else fails, you can always shut them down by telling them you're busy and hanging up on them!


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