What Does an Account Executive Do? A Day in the Life of an Account Executive

Updated: December 17, 2021

What is an account executive? An account executive is a person who manages a client's account with a company. They may also be responsible for developing and executing the strategy to help grow the client's business. If you’re considering a career in advertising, marketing, PR, or sales, then an account executive might be just the role for you!



Account Executive Job Duties


An account executive's responsibilities may vary from company to company, but there are some general duties that all account executives share. These include:


Understanding a client's marketing and advertising needs Preparing a media plan for a client Managing a client's account with a company Developing and executing a strategy to help grow the client's business Working with the client to assess the effectiveness of advertising strategies Managing a client's account with a company Researching the client's competitors


What Does an Account Executive Do?


As an account executive, you’ll be responsible for managing accounts, overseeing communications, and overseeing the delivery of customer service to clients. Typical tasks include, but are not limited to:


Communicating with clients about their accounts Preparing proposals and reports for clients Managing customer service issues Facilitating meetings with clients Developing marketing plans Forecasting budgets Organizing logistics for events Moving forward with projects on behalf of the client


Account executives are often in charge of managing accounts within a company. This includes communicating with clients about their accounts, preparing proposals and reports for clients, managing customer service issues, facilitating meetings with clients, developing marketing plans, forecasting budgets, organizing logistics for events, and moving forward with projects on behalf of the client.


Responsibilities of an Account Executive


Account executives are often responsible for setting and meeting their client's goals, managing the client's account, and developing and executing a strategy to help grow the client's business.


Account executives may also be responsible for reviewing reports and budgets, researching new marketing trends, and meeting with potential new clients in order to introduce a company's services or products.


Account executives in the advertising, marketing, PR, or sales industry are in charge of developing a strategy to help grow a client's business. They may also be responsible for reviewing reports and budgets, researching new marketing trends, and meeting with potential new clients in order to introduce a company's services or products.


Salary Expectations for an Account Executive


What’s the salary for account executives?


According to PayScale, the median salary for an account executive is $63,000. Salary.com reports that account executives typically make between $41,000 and $102,000 annually. The average ranges from about $37k to $75k..


How to Become an Account Executive


If you want to become an account executive, you’ll have to have a bachelor's degree. Typically, a bachelor’s degree in communications, marketing, or business is what companies are looking for.


If this sounds like the right career for you, then you’ll also need to gain experience by interning at an advertising or marketing agency to gain experience in account management. You can also take courses in account management or advertising online.


Content marketing is the future of marketing. It's what helps brands tell their story and engage with their customers.


If you're interested in becoming an account executive, then you should be keeping up with the latest marketing trends to learn more about how content marketing works. You can read blogs like ours for more information!


Conclusion


In conclusion, an account executive is a person who manages a client's account with a company. They may also be responsible for developing and executing the strategy to help grow the client's business. If you’re considering a career in advertising, marketing, PR, or sales, then an account executive might be just the role for you!


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