How to Sell Leads to Your Clients Using Cold Emails

How to Sell Leads to Your Clients Using Cold Emails

Selling leads to clients can be a very lucrative revenue stream for your digital marketing agency. In order to offer this service to your clients, you’ll need to adopt a lead generation strategy that is easily scalable while delivering high-quality leads.


Cold emails are arguably the most effective way to generate warm leads. The problem is that, for many agencies, the majority of time and effort spent on cold emails can be tedious and ineffective.


Today, we’ll show you how cold emails can help you generate more leads and how automating the process can enable you to sell a more robust offering to your clients.


What is a cold email?


A cold email is an outreach strategy used to contact potential prospects that are not currently doing business with you. The goal is to use this initial contact to convince the prospect that they should engage in further communication to find out more about the products or services that you’re offering.


Cold emails are similar to cold calling. However, they do have many added benefits:


  • They are less disruptive to your prospect’s workflow and are a more modern form of sales communication.
  • Where you can only make one sales call at a time, cold emails can be sent out on a massive scale with the click of a button.
  • The process of finding contacts, writing catchy subject lines and emails, and sending your cold emails can all be automated. You can even automate your follow-up emails to continue re-engaging prospects with ease.

Is sending a cold email illegal?


While sending cold emails to prospects and businesses is entirely legal, there is an outlined list of rules that must be followed to remain in compliance with the Federal Trade Commission’s (FTC) CAN-SPAM act.


  1. Don’t use misleading headers in your email. The “To,” “From,” and “Reply-To” must accurately identify the person or business that sent the cold email.
  2. Don’t deceive your prospects with misleading subject lines. Subject lines must be an accurate representation of the contents of the email.
  3. Clearly state that the message is an ad. While there is a lot of leeway in how you choose to disclose it, you must clearly disclose that your email is an advertisement.
  4. Include your location in your message. You must provide the recipient with the physical postal address of your business. A street address, private mailbox with a receiving agency, or post office box registered with USPS are all acceptable options.
  5. Provide recipients with a straightforward way to opt out of future emails. Your email must include messaging that explains how recipients can opt-out of future emails from you. Provide a way for prospects to communicate their choice to you, such as an email address or another simple Internet-based option like an unsubscribe link.
  6. Honor any opt-out requests. You must honor the recipient’s opt-out request within 10 business days of receiving it.
  7. You are responsible for any emails sent on behalf of your company. In the event that a business was to hire an agency to handle their cold email marketing, they are still legally responsible for any messages that are sent on their behalf. Businesses must monitor their actions and ensure that they are in compliance with the requirements above.

How quickly can you expect to see results with cold email?


Cold email can produce results quite fast depending on your company’s industry and product or service type. It isn’t uncommon to see conversions in as little as a week of sending your first message.

Why should an agency offer cold email lead generation as a service?


Cold email is a tremendous value-add for your agency. Businesses from every industry are in need of quality leads. In many cases, they would prefer to pay for them rather than invest in creating a lead generation strategy for themselves. 


Offering lead generation services can benefit your agency in several ways:


Create a recurring revenue stream


As businesses are always in need of leads, this service enables you to create a recurring revenue stream for your agency.


Set yourself apart from the competition


Most digital marketing agencies offer the same standard PPC and SEO services, so it can be challenging to remain competitive. By offering lead generation services, you’re providing a value-add that also helps your agency stand out.


Low effort upcharge


Unlike other digital marketing services requiring heavy investments of time and resources, an automated cold email strategy requires minimal effort while bringing in an impressive amount of revenue.


Customer Retention


The greater your offering and results, the longer you will retain your clients.


Encourage agency growth


By expanding your services, you’ll be able to generate more revenue with existing clients and attract new ones as well.


Attract a broader audience


All businesses require leads, so adding lead generation to your existing list of services will enable you to engage with a greater variety of potential clients.


Improves your sales pitch


SEO and content marketing are long-term strategies that can take quite a bit of time before they can yield the desired results. On the other hand, cold email lead generation can often deliver almost instant results with impressive concrete data, making it easier to pitch to prospects.


How to sell cold email lead generation services to agency clients?


YouTube video


When pitching cold email lead generation to your clients, it’s best to lead with these two main advantages:

Rapid results


Cold emails deliver results almost instantly, so you can typically provide your clients with warm leads within a week.

Easy to use


Unlike other marketing services, a cold email generation campaign is almost entirely hands-off for your clients. Once they’ve provided you with an email account to send the emails from, all they’ll need to do is approve your contact list and email sequence.

Tips for success with cold email lead generation


Here are some agency-tested tips to ensure that your cold email lead generation campaigns are successful in attaining the desired results:


Avoid sounding like a template


We recommend writing your emails in a friendly tone that you’d use to communicate with a friend or colleague. While templates are an effective way to send an optimized message to hundreds of potential customers, you want to make sure that your email doesn’t sound like all of the other cold emails sitting in the prospect’s inbox.


Personalization is key


When it comes to cold email lead generation, personalization is king. Businesses can handle a certain degree of mass lead generation, but if you send out mass emails without any real personalization, your messages may end up in the spam folder.


Take the time to add some degrees of personalization to your emails beyond using a {{first_name}} custom snippet. This will help the recipient feel like they aren’t 1 out of 100 people to have received the same email.


Improve open rates with catchy subject lines


Generating a strong open rate is key to successfully converting leads from cold email campaigns. Avoid lengthy or vague subject lines that don’t convey what you’re offering and come off as spammy. Instead, use an eye-catching subject line that’s around 41 characters or 7 words to increase your open rate.


Have a clear purpose


Your cold email should have a clear purpose that is apparent to the recipient upon opening it.


To create a compelling email message, consider answering the following questions:


  • Why are you reaching out?
  • What is the purpose of your email?
  • What problem are you looking to solve?
  • What do you need your prospect to do next (call you on the phone or email back for more info)?


Experiment with split testing


When developing your email sequences and templates, you’re going to have a lot of great copy ideas to choose from. With a/b split testing, you can experiment with a variety of different copy tactics to see which subject lines get better open rates and which variations of your email copy result in more click-throughs and conversions. You can use this data to continue making slight variations to your sequences and templates until you find the best copy to achieve the optimal results.


Why automating your cold email strategy is so powerful


Throughout this article, we’ve shared just how beneficial the use of cold email lead generation can be for agencies and their clients. It’s an effective tool that can yield even more outstanding results when you leverage the power of AI to automate the more consuming tasks.


Through automation, you can take the hours spent doing the following tasks and turn them around in a matter of minutes:


  • Uncovering detailed prospecting data.
  • Mass email personalization.
  • Email sequence and template creation.
  • Discover the best time to send your sequences.
  • Creating engaging icebreakers that help you connect with your prospect.
  • Send hundreds of emails to your contact list.


Automation and AI can help you streamline and optimize your workflow, so your lead generation efforts are not only scalable but also more effective.




Cold email lead generation is a hugely impactful sales tool for your agency. You can use it to increase your list of services and drive recurring revenue to your business. By fine-tuning your approach and leveraging the power of AI, you can generate more leads and conversions for your business and your clients. With the help of the latest sales technology you can run an almost fully automated lead generation agency in no-time.

AI-Generated Cold Email Intros

Personalize cold emails without the hard work

How to send personalized cold emails with Lemlist and

How to send personalized cold emails with Lemlist and

What you’ll learn — Lemlist x


Keep reading to learn how to integrate Lemlist with to send personalized cold emails at scale thanks to the power of artificial intelligence.


Sending cold emails is still the number one way of generating new business, even as we’re entering 2022. However, it’s undeniable that things have changed over the last few years. 


While before you could load up a few hundred emails that started with {{first_name}} tags and you’d land a few solid leads, these days that won’t cut it anymore. Personalization is the name of the game now, and in this guide I’ll show you exactly how to win that game.


By linking together Lemlist and you’ll be able to send hyper-personalized cold emails on autopilot. I’m not talking about personalized images or generic or shallow personalization — I’m talking about sending emails like this one, at scale:


Personalized cold email template


If that sounds like something you’d like to be able to do for yourself or for your clients then keep reading. I’ll show you how to:


  • Personalize icebreakers at scale based on podcast appearances, webinar appearances, Substack newsletters, blogs, company case studies, and much, much more
  • How to set that up in Lemlist
  • How to automate the entire workflow and save hundreds of man hours per month (yours truly managed 20 clients for his cold email agency, alone, using this exact method)


Why you need it


If you’re reading this, chances are you already have the answer to that question. Generic cold emails no longer work, but personalization takes time and isn’t scalable.


You’ll either find yourself spending hours inside Google Sheets & LinkedIn, trying to come up with icebreakers or one-liners. Or, you’ll end up hiring VAs or SDRs who need training, supervision, and well..a paycheck. Not ideal. was built for that exact reason: helping people like yourself to achieve superhuman productivity. We don’t believe that sales deals should be closed by robots, only humans can and should do that. However, that first touch is something that can be done far more efficiently and that’s where we + Lemlist come in.


Let’s get started: generating cold email icebreakers with AI uses artificial intelligence to analyze your prospects, find anything there is to find on them online, and write (several) icebreaker(s) or intros for them which you can use as {{mergetags}} in your cold outreach.


We’re able to find Substack newsletters, podcast appearances, webinars these people hosted, case studies they posted, blog posts they’re featured in, and much more.


YouTube video


While all we need is a LinkedIn profile or a professional email address, the more data you provide us with, the better.


You can then set your preferences in Lyne on which sources to use for your personalized cold email intros, and in which order. Advanced Settings


Pro tip #1: toggle the “subject lines” button — we’ll create matching subject lines for your intro. If for example the intro talks about a case study, the subject line will be “your xxx case study” or “x% increase for client xx”.


If for example blog posts are most important to you, you can set those at the top of your list, followed by your second most important source. Think of it as telling your SDR “if they have a blog, use that. But if there’s nothing there, go and have a look at their LinkedIn profile”.


Only thing is, Lyne writes about 900x faster than your average SDR. Processing a file with 1000 prospects will take around 1 hour. Just think of how many cold email campaigns you can feed this way..


Once ready, your results will be available for download or sync in your dashboard. Download the CSV to give the results a quick skim or touch up, to then sync them with Lemlist. Or, use our built-in Lemlist integration to automatically sync your results with any account or campaign you have linked in your dashboard. Integrations


Pro tip #2: you can manage unlimited clients and campaigns from your Lyne dashboard


Preparing your Lemlist account


Before you’re able to use your new AI-generated cold email intros, you’ll need to know how to use custom variables in Lemlist. For example, for our intros we use the variable {{lyne}}, while for the matching subject lines we generate we use the {{subject_lyne}} variable.


Lemlist Support for Custom Variables


Pro tip #3: read the official Lemlist help article here:


After uploading your CSV for the first time, you should map all Lyne-generated data as “Other” to be able to use them as variables.


Once you’ve created your list, go to your email template and click on the dropdown menu to select a new variable (you should now see the name of your CSV’s columns).


The result: your automated AI-lead generation bot


Feeling like Elon Musk yet? You’ve just built your very own AI-powered sales rep – you’re one step closer to building your own rocket I suppose.


Now all you’ll have to do is regularly add prospects to Lyne, then sync those with your Lemlist account. Each of your prospects will receive a hyper-personalized cold email that looks as if you’ve spent hours researching them online.


Most of our users say they’ll never go back to sending normal emails again, simply because the results are too good. From 200% increases in open rates, to 3-4x higher reply rates, to downscaling human operations from 50+ people to just 8 – users are making more money with the help of AI.


So what are you waiting for, get started with Lemlist and today!

AI-Generated Cold Email Intros

Personalize cold emails without the hard work

Should You Hire a LinkedIn Outreach Agency?

Should You Hire a LinkedIn Outreach Agency?

LinkedIn is one of the most powerful lead generation platforms available to businesses today and plays a significant role in any successful digital marketing strategy.


The unfortunate truth is that many businesses are hesitant to use LinkedIn because they aren’t willing or able to commit the time it takes to learn how best to utilize this platform.


Because of its undeniable learning curve, companies are now turning towards LinkedIn outreach agencies to get the best possible ROI from their LinkedIn lead generation efforts.


If your business isn’t currently using LinkedIn outreach or your current efforts aren’t yielding your desired results, it might be time to consider using an agency or leveraging professional automation tools.


In today’s article, we’ll explain the importance of a LinkedIn outreach strategy and whether an agency is the best option to help you achieve your goals.



What is a LinkedIn Outreach Strategy?



LinkedIn is considered the most powerful platform for B2B outreach marketing and can yield some incredible results when proper care is put into developing your list of prospects.


Outreach marketing is a type of digital marketing that focuses on reaching out to new prospects and building relationships to generate leads. Outreach marketing campaigns involve a significant amount of research and planning to optimize the number of email opens and conversions.


The backbone of these strategies is the prospect list and the cold introduction message. If you don’t know how to write a compelling cold message on LinkedIn, the effort you’ve put into building a list of prospects can feel like a waste of time.



What are the Benefits of a LinkedIn Outreach Strategy?



Outreach marketing on LinkedIn allows for highly focused outreach efforts as you can target specific companies or individuals based upon their industry, job title, location, and a variety of other filters. Outreach marketing campaigns can be adjusted to fit your business needs and goals by using LinkedIn Sales Navigator’s robust targeting features.


LinkedIn messaging has a higher level of engagement than other types of outreach efforts with an 85% open rate, 3x that of traditional email. These results make this type of digital marketing very attractive to companies looking for cost-effective B2B lead generation campaigns.


YouTube video


Unlike traditional marketing, where the leads funnel through an email opt-in or a web form, outreach marketing on LinkedIn allows businesses to initiate the first contact with a personalized message to their list of prospects.



Why Should You Hire a LinkedIn Outreach Agency?



Save Time. When done correctly, outreach marketing on LinkedIn is a highly effective way to generate leads. However, it requires extensive research and planning to properly develop the list of prospects that will be targeted by your campaign. An agency can take on this responsibility and deliver scalable results while saving you time.


Scalability. As your business grows and your LinkedIn marketing efforts continue to scale, an agency saves you from needing to expand your workforce. Outreach agencies can do what would take you or your team days, if not weeks, in a few hours, for fees that are much less than the cost of hiring a new employee. By outsourcing your LinkedIn cold outreach marketing, you’ll be able to scale your B2B marketing efforts and save money on labor costs without sacrificing quality.


Continuous Improvement. As your agency runs your outreach campaigns, they’re able to track and monitor a vast amount of data points. They can adapt and fine-tune your outreach strategy with this valuable data until they’ve achieved and exceeded your desired results. Outreach agencies use this data to continually improve outreach campaigns and achieve maximum ROI.


LinkedIn outreach agency Kennected


One well-known LinkedIn outreach agency is Kennected, who offer fully managed LinkedIn outreach services and more.


Can I Automate My Outreach Instead?



Yes! While agencies are an effective way to outsource your outreach efforts, they can be pretty costly, especially if you’re a small business. With’s  LinkedIn outreach tools, you can keep your LinkedIn outreach efforts in-house for a fraction of the cost.


With the power of AI and machine learning, your team can write better cold intros, automate their prospecting, and scale your outreach marketing efforts to meet the needs of a growing business without increasing labor costs.


Looking for new prospects? Extract thousands of news leads from LinkedIn Sales Navigator in just one click with our LinkedIn scraper. Try it out for yourself today using our free trial.


Don’t know how to cold message on LinkedIn? With, you can generate hundreds of compelling, personalized messages to your list of prospects with a simple mouse click. Check out our blog post for a great guide on how to write cold emails.


Do you need seamless integration with your existing CRM tools? integrates with your favorite CRM tools for an optimized workflow.


Some of the best outreach agencies use tools to automate their efforts for their client base. By leveraging our automation tools in-house, you can eliminate the middleman while accelerating your marketing efforts beyond what was ever previously possible.


Review our existing case studies to see how can take your marketing efforts to new heights.

AI-Generated Cold Email Intros

Personalize cold emails without the hard work