How to send personalized cold emails with Mailshake and Lyne.ai

How to send personalized cold emails with Mailshake and Lyne.ai

What you’ll learn

 

Sending cold email is as yet the main method of creating new business, even as we’re entering 2022. Nonetheless, it’s evident that things have changed in the course of the most recent couple of years.

 

While before you could stack up a couple hundred messages that began with generic {{mergetags}} and you’d land a couple of strong leads, nowadays that will not cut it any longer. Personalization is king, and today I’ll show you exactly how to become cold email royalty.

 

By connecting together Mailshake and Lyne.ai you’ll have the option to send hyper-customized cold messages on autopilot. I’m not discussing customized pictures or conventional or shallow personalization – I’m looking at sending messages like this one, at scale:

 

Cold email template

 

If that sounds like something you’d like to have at your disposal, either for yourself or your clients, then keep reading. I’ll tell you the best way to:

 

  • Personalize icebreakers at scale based on podcast appearances, webinar appearances, Substack newsletters, blogs, company case studies, and much, much more
  • The most effective method to set that up in Mailshake
  • How to automate the entire workflow and save hundreds of man hours per month (yours truly managed 20 clients for his cold email agency, alone, using this exact method)

Why you need it

 

If you’re reading this, chances are you already have the answer to that question. Generic cold emails no longer work, but personalization takes time and isn’t scalable.

 

You’ll either wind up going through hours inside Google Sheets and LinkedIn, attempting to put together icebreakers or good sounding intros. Or then again, you’ll wind up employing VAs or SDRs who need training, oversight, and well..a check. Not great.

 

Lyne.ai was created for that precise purpose: assisting individuals to accomplish superhuman efficiency.

 

We don’t believe that sales deals should be closed by robots, only humans can and should do that. However, that first touch is something that can be done far more efficiently and that’s where we + Mailshake come in.

 

Generating cold email icebreakers with AI

 

Lyne.ai uses artificial intelligence to analyze your prospects, find anything there is to find on them online, and write (several) icebreaker(s) or intros for them which you can use as {{mergetags}} in your cold outreach.

 

We’re able to find Substack newsletters, podcast appearances, webinars these people hosted, case studies they posted, blog posts they’re featured in, and much more.

 

While all we need is a LinkedIn profile or a professional email address, the more data you provide us with, the better.

 

You can then set your preferences in Lyne on which sources to use for your personalized cold email intros, and in which order.

 

 

Lyne.ai Advanced Settings

 

Pro tip #1: toggle the “subject lines” button — we’ll create matching subject lines for your intro. If for example the intro talks about a case study, the subject line will be “your xxx case study” or “x% increase for client xx”.

 

If for example blog posts are most important to you, you can set those at the top of your list, followed by your second most important source. Think of it as telling your SDR “if they have a blog, use that. But if there’s nothing there, go and have a look at their LinkedIn profile”.

 

Only thing is, Lyne writes about 900x faster than your average SDR. Processing a file with 1000 prospects will take around 1 hour. Just think of how many cold email campaigns you can feed this way..

 

Once ready, your results will be available for download or sync in your dashboard. Download the CSV to give the results a quick skim or touch up, to then sync them with Mailshake. Or, use our built-in Mailshake integration to automatically sync your results with any account or campaign you have linked in your dashboard.

 

Mailshake Integrations

 

Pro tip #2: you can manage unlimited clients and campaigns from your Lyne dashboard

 

Preparing your Mailshake account

 

Before you’re able to use your new AI-generated cold email intros, you’ll need to know how to use custom variables in Mailshake. For example, for our intros we use the variable {{lyne}}, while for the matching subject lines we generate we use the {{subject_lyne}} variable.

 

Mailshake custom fields

 

Pro tip #3: read the official Mailshake help article here: https://docs.mailshake.com/article/77-how-do-i-use-text-replacements

 

After uploading your Lyne.ai CSV for the first time, you should map all Lyne-generated data to be able to use them as text replacements.

 

Once you’ve created your list, go to your email template and click on the dropdown menu to select a new ‘INSERT’ (you should now see the name of your CSV’s columns).

 

The results: your automated AI-lead generation bot

 

Feeling like Elon Musk yet? You’ve just built your very own AI-powered sales rep – you’re one step closer to building your own rocket I suppose.

 

Now all you’ll have to do is regularly add prospects to Lyne, then sync those with your Mailshake account. Each of your prospects will receive a hyper-personalized cold email that looks as if you’ve spent hours researching them online.

 

Most of our users say they’ll never go back to sending normal emails again, simply because the results are too good. From 200% increases in open rates, to 3-4x higher reply rates, to downscaling human operations from 50+ people to just 8 – Lyne.ai users are making more money with the help of AI.

 

So what are you waiting for, get started with Mailshake and Lyne.ai today!

How to send personalized cold emails with Lemlist and Lyne.ai

How to send personalized cold emails with Lemlist and Lyne.ai

What you’ll learn — Lemlist x Lyne.ai

 

Keep reading to learn how to integrate Lemlist with Lyne.ai to send personalized cold emails at scale thanks to the power of artificial intelligence.

 

Sending cold emails is still the number one way of generating new business, even as we’re entering 2022. However, it’s undeniable that things have changed over the last few years. 

 

While before you could load up a few hundred emails that started with {{first_name}} tags and you’d land a few solid leads, these days that won’t cut it anymore. Personalization is the name of the game now, and in this guide I’ll show you exactly how to win that game.

 

By linking together Lemlist and Lyne.ai you’ll be able to send hyper-personalized cold emails on autopilot. I’m not talking about personalized images or generic or shallow personalization — I’m talking about sending emails like this one, at scale:

 

Personalized cold email template

 

If that sounds like something you’d like to be able to do for yourself or for your clients then keep reading. I’ll show you how to:

 

  • Personalize icebreakers at scale based on podcast appearances, webinar appearances, Substack newsletters, blogs, company case studies, and much, much more
  • How to set that up in Lemlist
  • How to automate the entire workflow and save hundreds of man hours per month (yours truly managed 20 clients for his cold email agency, alone, using this exact method)

 

Why you need it

 

If you’re reading this, chances are you already have the answer to that question. Generic cold emails no longer work, but personalization takes time and isn’t scalable.

 

You’ll either find yourself spending hours inside Google Sheets & LinkedIn, trying to come up with icebreakers or one-liners. Or, you’ll end up hiring VAs or SDRs who need training, supervision, and well..a paycheck. Not ideal.

 

Lyne.ai was built for that exact reason: helping people like yourself to achieve superhuman productivity. We don’t believe that sales deals should be closed by robots, only humans can and should do that. However, that first touch is something that can be done far more efficiently and that’s where we + Lemlist come in.

 

Let’s get started: generating cold email icebreakers with AI

 

Lyne.ai uses artificial intelligence to analyze your prospects, find anything there is to find on them online, and write (several) icebreaker(s) or intros for them which you can use as {{mergetags}} in your cold outreach.

 

We’re able to find Substack newsletters, podcast appearances, webinars these people hosted, case studies they posted, blog posts they’re featured in, and much more.

 

YouTube video

 

While all we need is a LinkedIn profile or a professional email address, the more data you provide us with, the better.

 

You can then set your preferences in Lyne on which sources to use for your personalized cold email intros, and in which order.

 

Lyne.ai Advanced Settings

 

Pro tip #1: toggle the “subject lines” button — we’ll create matching subject lines for your intro. If for example the intro talks about a case study, the subject line will be “your xxx case study” or “x% increase for client xx”.

 

If for example blog posts are most important to you, you can set those at the top of your list, followed by your second most important source. Think of it as telling your SDR “if they have a blog, use that. But if there’s nothing there, go and have a look at their LinkedIn profile”.

 

Only thing is, Lyne writes about 900x faster than your average SDR. Processing a file with 1000 prospects will take around 1 hour. Just think of how many cold email campaigns you can feed this way..

 

Once ready, your results will be available for download or sync in your dashboard. Download the CSV to give the results a quick skim or touch up, to then sync them with Lemlist. Or, use our built-in Lemlist integration to automatically sync your results with any account or campaign you have linked in your dashboard.

 

Lyne.ai Integrations

 

Pro tip #2: you can manage unlimited clients and campaigns from your Lyne dashboard

 

Preparing your Lemlist account

 

Before you’re able to use your new AI-generated cold email intros, you’ll need to know how to use custom variables in Lemlist. For example, for our intros we use the variable {{lyne}}, while for the matching subject lines we generate we use the {{subject_lyne}} variable.

 

Lemlist Support for Custom Variables

 

Pro tip #3: read the official Lemlist help article here: https://help.lemlist.com/en/articles/4518866-add-custom-variables-to-your-email

 

After uploading your Lyne.ai CSV for the first time, you should map all Lyne-generated data as “Other” to be able to use them as variables.

 

Once you’ve created your list, go to your email template and click on the dropdown menu to select a new variable (you should now see the name of your CSV’s columns).

 

The result: your automated AI-lead generation bot

 

Feeling like Elon Musk yet? You’ve just built your very own AI-powered sales rep – you’re one step closer to building your own rocket I suppose.

 

Now all you’ll have to do is regularly add prospects to Lyne, then sync those with your Lemlist account. Each of your prospects will receive a hyper-personalized cold email that looks as if you’ve spent hours researching them online.

 

Most of our users say they’ll never go back to sending normal emails again, simply because the results are too good. From 200% increases in open rates, to 3-4x higher reply rates, to downscaling human operations from 50+ people to just 8 – Lyne.ai users are making more money with the help of AI.

 

So what are you waiting for, get started with Lemlist and Lyne.ai today!

AI-Generated Cold Email Intros

Personalize cold emails without the hard work

How To Verify an Email Address Without Sending an Email (for Free!)

How To Verify an Email Address Without Sending an Email (for Free!)

Email is the backbone of any sort of Internet marketing plan. Regardless of what sort of business you run, if you have an online presence, you’re going to be sending a lot of emails. You’re not just emailing existing clients, either, but also prospective clients. That’s why your messages must go through.

 

You can’t contact a client without first knowing that client’s email address. These days, there are plenty of ways to find someone’s address, but you want to be sure it’s a valid, active email account before you start sending things to it. If you shoot an email to an inactive account, the email will bounce.

 

So, What’s The Big Deal About Bounced Emails?

 

Not only are undelivered emails a waste of time, but the more emails you send out that get bounced, the more likely your emails will be marked as spam in the future. We’re not talking about the tasty canned meat, either. We’re talking about junk mail, or, in Internet parlance, spam.


We all know how email services handle spam. If an inbox flags your message as junk, it will go straight into a spam folder, where it will almost definitely go ignored until it’s automatically deleted. That’s no way to run a business. Always ask yourself “is this email valid?”


So, again, what’s bad about bounced emails? Not only do you fail to reach a potential customer, but you also hurt your chances of reaching potential customers in the future.


The solution: verification.

 

How to verify any email address

 

How to Verify an Email Address Before You Send That Email

 

The key to avoiding bounced emails is to only send to addresses that you know are legit. This means that the target address is genuine and will receive your email with open arms. Okay, maybe it won’t happen exactly like that, but you’ll likely avoid the dreaded spam filter.

 

Fortunately, there are more than a few ways to verify email addresses. Some of these methods are ideal for checking a small handful of addresses, while others are more suited for checking dozens or hundreds of email addresses at a time. Whatever your situation may be, there are plenty of options.


Heck, sometimes you don’t even need a third-party tool to verify an email. For example, if you’re trying to find out if someone has a Gmail account, you can do that right on the website.

 

Step 1: Compose a new email.

Step 2: Type the email address that you’re looking to verify in the “To” field.

Step 3: Mouse over the email address. If the account is valid, a box with the account information will pop up, just like below.

 

Verify an email for free

 


Checking One Email at a Time

 

If you’re dealing with a mailing list that includes a substantial amount of addresses, you’re going to need a bulk tool of some kind. Unless you have limitless patience and a few days to spare, these one-at-a-time methods are not going to cut it.


By the same token, if you only need to verify a few addresses, there’s no reason to bust out the big guns. Using a bulk program to check on a handful of email addresses is absolute overkill and more hassle than it’s worth.


Verify Email Address Dot Org

 

It doesn’t get any simpler than this. In operation since 2010, the site features a simple search bar, sandwiched in between two pretty unsightly ad blocks. It does what it promises, though, and for the very reasonable price of free, it’s easy enough to ignore the advertisements.


All you need to do is type in the address in question and click “Verify Email Now” and the site will tell you if the address is valid or not.

 

Is this email valid?

 

Email-Checker Dot Net


This is another site that does a very simple, very reliable job of verifying email addresses. Email Checker also explains how they do what they do, and it’s never a bad thing to understand how something works. Email Checker does its job in three steps:

 

Step 1: It makes sure that the email address you entered is in the correct format.

Step 2: It then ensures that it’s a valid domain and whether or not it’s a disposable address.

Step 3: Finally, it connects to the email server to verify that the mailbox actually exists at the address that you’ve given.


They also point out that some email servers don’t play nice when it comes to verification, so the results may be inaccurate or it might just say that it can’t complete the job. Fortunately, the tool works for most of the big email servers, meaning that it will work with most of the addresses out there.

 

How to verify email address

 

Verafalia


Verafalia offers a bit more than the two sites listed above. Yes, you can verify single email addresses for free. It also gives you more information than the other sites, such as whether or not the address is bound to a free email provider or whether or not the address is hiding a honeypot.


The site works like all the others. All you need to do is enter the address and click the button. Sometimes you’ll have to verify that you’re not a robot by checking a simple box. If the robots ever learn how to tick boxes, we’re all doomed.

 

Free email address validator
If you have several addresses to check, Verifalia can still help! While you can validate 25 addresses a day for free, and you can buy credits to use when you need to validate more, the site also offers monthly subscription plans.


Plans start at $9 a month (which is billed annually) for 250 validations per day and go all the way up to $499 a month (again, billed annually) for 25,000 validations per day. There’s a total of four plans, so there should be something that fits your budget and needs.

 

Bulk Tools

 

Having hundreds or possibly thousands of email addresses to validate isn’t necessarily a bad problem to have. That’s a lot of potential clients. If you’re going to validate that many addresses, though, you’ll need something pretty heavy duty. The above-mentioned Verafalia might work for you, but there are always other options.

 

NeverBounce

 

If you’re looking to send emails that never bounce, this certainly sounds like the right service for you. It’s right there in the name! Unlike Verafalia, NeverBounce charges Pay As You Go Rates, not subscription plan rates. The way it works is you tell them how many addresses you need to have verified and they’ll give you a quote. The more addresses you verify at once, the cheaper it is per address.


For example, if you need to check 10,000 email addresses, the cost is $0.008 per address, which comes out to $80. The price drops even more once you hit 100,000, 250,000, and 1 million email addresses. At that point, the cost is only $0.003 per address. That would be $3,000, but if you’re running a business big enough to need a million addresses verified, that probably isn’t an outrageous cost.

 

Email address validation


Of course, if you are running a big business, you might need to verify even more than a million addresses. At that point, they offer Enterprise Packages, which require you to contact them directly.


It’s an incredibly simple pricing scheme and is perfect for users who don’t need the service on a regular basis. If you’re going to pay for a monthly subscription, you’ll want to make sure you’re getting your money’s worth by using all of those verifications. However, if you’re unsure of how often you’ll need the service, Neverbounce’s pricing scheme is the way to go.

 

Zero Bounce

 

Zero Bounce, another bulk service, offers the best of both worlds: Pay As You Go rates as well as monthly subscriptions. Not only that, but their rates drop at frequent intervals. Whereas Neverbounce offers 4 tiers, Zero Bounce offers a whopping 9 tiers. Better still, the smallest tier of 100 verifications a month is free!

 

On the high end, 2 million verifications will run you $3,050, which gives Neverbounce a serious run for their money. Again, if you need more than that, you can contact them for Enterprise rates.

 

Verify email for free


The subscription prices can get a little confusing, as you’re still charged per address, but by agreeing to a monthly plan you can get slightly lower rates. It’s definitely something to take advantage of if you know you’ll be using it frequently.

 

There’s No Excuse for a Bounced Email


Like we laid out at the beginning of this article, nothing good can come from a bounced email. In very small doses, bounced emails are harmless, but they add up quickly and you’ll wind up in the spam folders of prospective clients before you know it.


With so many affordable, easy-to-use tools at your disposal, there’s no reason to take the risk. Even if there’s no wiggle room in the budget, plenty of sites offer free verifications. If you happen to max out the freebies on one site, you can always hop to the next.


Say it with us now:
No. Bounced. Emails.


You (or somebody) worked hard to get those email addresses. Don’t let that hard work go to waste!

 

Speaking of That Somebody


If you’re reading this before you’ve gotten your hands on some email addresses, you’re putting the cart before the horse. You can’t verify an email address if you don’t have an address to verify. So how do you get those addresses?

 

Lyne.ai is a good place to start. Our Google Chrome extension can scrape leads, with emails, from Linkedin Sales Navigator. If you’re trying to get your business off the ground, it’s a great place to start, but it can also provide a serious boost to established businesses. We even verify the email addresses ourselves, so you get to skip an entire step!

AI-Generated Cold Email Intros

Personalize cold emails without the hard work

The Easiest Way to Manage Multiple Inboxes on One Domain

The Easiest Way to Manage Multiple Inboxes on One Domain

When you’re looking to scale your cold email campaigns, you’ll often find yourself adding multiple variations of the same person in your GSuite admin.

 

Managing multiple inboxes of the same person on the same domain can be a frustrating experience however. Having to login to several different Gmail inboxes, switching between tabs, and managing templates, replies, and leads across multiple accounts is just plain annoying.

 

It is however a reality plenty of sales reps & agency owners are facing daily (as were we until not too long ago..). Luckily for both of us, there’s a pretty easy solution to our problem that allows you to manage all these inboxes from your main alias.

 

It’ll make your life a lot easier because you’ll only have to stay logged in to 1 inbox, you can hook this inbox up to your CRM to never miss a lead, and there’s no need to save templates to new inboxes.

 

YouTube video

 

Getting started

 

To get started navigate to admin.google.com while logged in to the admin or main alias for the domain you’re managing.

 

Manage multiple inboxes

 

Go to Apps > Google Workspace > Gmail > Default Routing and start setting up a new forwarding rule.

 

Gsuite forwarding rule settings

 

In the next step, you’ll be asked which inbox you would like to receive all the emails from.

 

Manage multiple inboxes Gsuite

 

Here, put in the email address you’d like to forward to your main inbox. In our case, we’re looking to forward any email that comes into the “hdekker@getlyne.net” inbox to “hans@getlyne.net”.

 

Scroll down to “also deliver to” and click on “add”.

 

Gsuite advanced settings

 

Here, add the main inbox for your domain and instead of “basic” select “advanced”.

 

Workplace advanced settings

 

Under “spam and delivery options” uncheck “do not deliver spam to this recipient” to avoid having to still login and manually check spam (which you’re doing..right?!). Next, click save.

 

Advanced Gsuite Settings

 

Scroll down a bit further and make sure that “perform this action on non-recognized and recognized addresses” is selected and click “save” again.

 

GSuite for cold email

 

That’s it. Next, make sure you repeat the same action for every inbox you’d like to route to your main inbox and you’re good to go. You can now manage all these inboxes without awkward Fwd: threads or having to juggle multiple tabs & logins.

 

Some side notes

 

There are two small side notes to be made here. We’ll start with the most obvious one: you’ll now reply to the prospect from a different address than what they received the email from.

 

However, nearly no one notices and those who do, they don’t care. As long as you make sure that both inboxes are set up in the exact same way, meaning they both have the exact same pictures, signature, and sender name, there won’t be any issue here.

 

Another side note to be made here is that in theory, this could potentially (slightly) impact deliverability. Your alias inboxes will now only send & receive 1 email in a thread, and will never get a real email exchange going like most real humans would.

 

While there haven’t been any real numbers yet that support this theory, it’s something to potentially keep in mind. A simple solution to this would be to work with an email warmup tool that allows you to have email threads that go beyond just one email exchange.

 

What’s next?

 

What’s next is that you can now manage multiple inboxes without the headache. One great benefit that this brought for us is that we can now use Pipedrive’s double-sync feature to manage all these inboxes from our Pipedrive dashboard.

 

This means far less data entry work and we can simply create new leads in 2 clicks as they come in.

 

I hope this made your life a little easier as well. Want to make your (cold outreach) life even easier? Check out what we do at Lyne.ai.

AI-Generated Cold Email Intros

Personalize cold emails without the hard work

How to Set Up A Fully Automated AI Lead Generation Bot

How to Set Up A Fully Automated AI Lead Generation Bot

Lead generation can be an exhausting and thankless task.  You’re constantly monitoring hundreds of conversations, maintaining multiple drip campaigns, and trying to keep on top of where potential leads are in the journey towards becoming customers.  It’s like spinning plates – sooner or later something is going to fall and smash!

The job can be made considerably easier when you invest in an AI lead generation bot to generate leads at scale and personalize your emails.  Tools like Lyne.ai will analyze your email list, personalize emails, and turn those cold emails into hot leads.  It will work tirelessly and efficiently, so that you never miss an opportunity.

Let’s look closer at how AI makes your lead generation friction free.

 

Why do AI Lead Generation Bots beat Humans?

 

Firstly, AI doesn’t forget – it is consistent in its approach, so you’ll know that every lead gets the same attention and focus. Results should be comparable and predictable in their outcome, making them easy to measure and score. Once you’ve used the tool for awhile, you’ll know exactly what to expect.

Secondly, AI can be left running long after you’ve closed the office and switched off the lights.  Work on the west coast but want to target potential leads in New York at the end of their working day?  An AI bot can be set to send that first speculative email anytime you like.  It can run all night to complete a large-scale emailing list if you need it to.

Thirdly, AI does not need to be trained, or certified by means of a corporate induction.  Unlike a human, it does not require a few weeks to bed in before reaching peak performance.  It does exactly what you want, day one, straight out of the box.

Lastly, should you want to scale up your operation, an AI-based system can readily handle the increased volume. Whether you’re running an agency and are looking to scale, or you’re a sales professional in need of more leads, you’ll want to scale up at some point.

 

You won’t need to go on a hiring spree or pull in temps to handle your mass marketing campaign.  You’ll save the time and expense of a hiring round, while benefiting from increased productivity and efficiency.  That sounds like a win win to us.

 

What can a lead generation bot do?

 

So, what exactly can a system like Lyne.ai do?  

 

The best AI bots scrape data from your target sites and produce clean, accurate personalized fields so that your emails are always opened.  Studies have shown that personalized emails are 36% more likely to be opened.  Don’t believe us?  Check out this statistical round-up in Forbes magazine, which demonstrated, amongst other revelations, that 90% of US consumers find personalized marketing somewhat or very appealing.

 

With a sophisticated AI bot like Lyne.ai, emails can be automated andsent at regular, timed intervals, to specified sub-lists.  Campaigns can be timed to hit inboxes at specific times of the day or days of the week.  Whatever works for you, the AI bot can schedule it to perfection.

 

Imagine you’re running a lead generation agency.  With an AI bot onboard, you can farm out a large slice of your routine work to thebot, freeing up staff to work with clients more intensively,providing them with a more personal service, or working at growing and developing other business opportunities.

 

How do I set up my bot?

 

Let’s look at how Lyne.ai works and how simple it is to set up.

AI lead generation bot settings

  1. Sign up for a free Lyne.ai account here, and try out the bot with 25 credits granted to your account.  This will allow you to write 25 icebreakers to your prospects.

 

2. Tell Lyne.ai what sort of personalization you want.  For instance, select personalization based self-published content and we’ll find podcast appearances, substack newsletters, and more.

 

3. The AI will generate personalized snippets which you can opt to use within your email.  You do this by inserting simple merge field tags, such as {{Sample Tag}}.  Lyne.ai works using the same techniques you’d use when composing automated emails; for instance, including {{firstname}} in the first line of your cold emails.

 

4. You can set the AI lead generation bot up to scrape data from various sources related to each target, including case studies, blogs, LinkedIn profiles, recent news and company information on corporate websites. It’s entirely up to you which source you prefer.

 

5. Sync Lyne.ai with your cold email automation software.  Lyne.ai allows for a range of app integrations, including Woodpecker, Lemlist and Mailshake.

 

 

Where do I get access to an automated lead generation bot?

 

We’re a little biased, it’s true, but we think Lyne.ai is the best AI lead generation bot on the market. We believe this for one simple reason – we built it that way.

 

Simply sign up for free at Lyne.ai, you’ll be awarded 25 free credits, as a thank you for joining us.  

 

Lyne.ai is the industry leader in sales personalization at scale.

AI-Generated Cold Email Intros

Personalize cold emails without the hard work

The 7 Best AI Email Tools for Salespeople

The 7 Best AI Email Tools for Salespeople

There’s a major contradiction at the heart of email-based lead generation. Firstly, it has been clearly shown that properly personalized emails attract more engagement than generic ones.  Campaign Monitor found that emails with personalization were 26% more likely to be opened and credit agency Experian experienced a sixfold increase in transactional rates when they used efficient personalization.

 

However, to make email campaigns worthwhile, they need to work at scale.  This leaves salespeople in a quandary: how can they generate a high volume of emails which nevertheless retain a degree of personalization that attracts potential clients.

 

This is where AI can be hugely helpful.  There are now a host of AI-based email apps on the market that scrape client data for key information then automatically integrate this into email intros.  In this way, AI becomes a key sales tool, making it possible to operate at scale while letting your targets know that you are treating them as individuals.

 

In this article we’ll run down seven of the top AI-driven email tools for salespeople, highlighting the benefits of each, so you can decide which might be helpful for your sales team.

 

Lyne.ai – Industry Leader of AI Email Tools

 

YouTube video

 

Let’s begin with our own tool.  Lyne helps sales professionals create thousands of hyper-personalized intros per hour.  We’ve seen response rates improve up to tenfold using our AI-powered tool, with an anticipated baseline improvement of around 20%.

 

One of the key timesaving aspects of Lyne is that it personalizes and matches your subject header to intro content.  This is a vital ingredient in encouraging a busy potential client to open your emails, rather than dragging or right-clicking them into oblivion.  Lyne.ai will also remove the unnecessary ingredients from company names, such as LLC or Inc., making your content feel more human.

Simply upload a CSV file of your targets and our AI tool will get to work scouring company news and blog content, case studies and social media mentions to find ingredients it can use in your AI email intro text.  It will generate authentic copy which recipients respond to positively.

 

AI-Generated Cold Email Intros

Personalize cold emails without the hard work

 

Alternative Cold Email Tools

 

Superhuman

 

Superhuman is big on speed – they actively boast that no operation should take longer than 100 milliseconds to execute.  What they excel at in particular is inbox management – sorting the wheat from the chaff.  Their AI-powered triage system flags the vital stuff, so you don’t miss anything essential.

Key features include built-in read receipts, timed delivery, scheduled reminders, a snooze feature, and undo send that actually works.  Superhuman will increase your productivity by helping you keep on top of your email stack.  You’ll be getting back to clients promptly, and this should translate to an increase in conversions.

 

When it comes to AI email tools Superhuman is probably amongst the bigger names in the industry, and they do seem to live up to that name.

 

Growbots

 

Growbots is a leading sales automation application, which boasts that it can reduce your email sales prospecting to 15-30 minutes a day.  It’s particularly good for analyzing the response rate your email campaigns produce, allowing you to tweak and change your approach.

Growbots is one of the most popular AI email tools

 

The company also has a proprietorial database of more than 100 million business contacts, giving you a great starting point for a campaign.  You won’t have to spend weeks and weeks in early stages lead prospecting.

 

When it comes to AI email tools, Growbots is definitely the most complete option offering a great all-in-one solution.

 

Appier

Behavioral prediction is at the heart of Appier’s suite of AI and machine learning infused applications.  It’s a great tool for finding out how well your email campaigns are performing.

Appier will analyze and segment your database of potential leads to identify which are committed, which are hesitant, and which have no real intention to buy.  This will help you target each group with appropriate content and offers.

Like Growbots, Appier claims to analyze your response rates and help you improve your conversion rate, right down the sales funnel.

 

Bouncer

 

Out of date email lists are a significant impediment to your chances of success.  Bouncer’s key feature is AI email verification and validation, giving you a good idea of the likely “bounce rate” of your campaign.  

Bouncing can occur for several reasons, such as when overactive spam filters or antifraud measures reject your content by mistake.  This can be down to something as straightforward as a poorly worded subject header.  It can also be due to out-of-date or mistyped email addresses.

Bouncer wants to help you solve that problem.  Their “Bounce Estimate” algorithm will sample your lead database and return an estimate of your likely bounce rate, saving you both time and money.

 

Benchmark One

 

Formerly Hatchback, Benchmark One is a lead scoring and segmenting tool which includes email interaction.  It helps you automate email drip campaigns as well as alerting salespeople to lead behavior which may indicate readiness for a purchase.

It’s not specifically an AI email tool, but an all-in-one CRM platform.  Among its uses, Benchmark One will help you integrate your email campaigns more effectively, using information it obtains from the visitors to your sales portals.

If you want to zero-in on email specifically, a targeted tool like Lyne.ai might prove more appropriate.

 

Kickbox

 

Kickbox’s big boast is to have validated over 5 billion emails.  They also claim that 99% of their AI emails get through to the intended target.  Those are respectable figures.

Kickbox will take CSV or XLX files of leads and will validate email addresses in real time, to help you clean your list and keep it current.  It’s a very specific, targeted tool with a host of integrations, but produces somewhat inscrutable code-based results.

 

Conclusion: AI email tools are here to stay

 

AI and email are a perfect match, especially for sales professionals.  They can save you both time and money, whilst giving you a competitive advantage over rivals who don’t apply AI techniques to their prospecting.

We’ve designed Lyne as a laser-targeted tool to make sure your emails cut through the clutter of busy professionals inboxes.  It’s straightforward to use and designed for simplicity.

Here are some of its advantages:

  • It’s Faster – generating 2500+ effective emails an hour.
  • It’s Cheaper – on average 68% cheaper than our competitors at just $0.15 per intro line.
  • It’s Accurate – no more emails bouncing back from mistyped or dead email accounts.
  • It’s Persuasive – We predict a 40:1 ratio of email to demo requests.

 

Why not try Lyne.ai today and see for yourself the difference AI can make to your prospecting or even help automate your lead generation agency.

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