Full Wiza Review and Pricing (2022 Update)

Full Wiza Review and Pricing (2022 Update)

Wiza Review


Read our Wiza review and see what other professionals have to say, learn about pricing, popular features, and discover all current integrations.


Wiza.co is a powerful prospecting tool that can nestle comfortably beside your existing CRM systems. You can prospect LinkedIn for new leads and enrich your existing contact list, improving conversion and simplifying your search for new contacts. 


Either use the software client or install a web extension for Google Chrome. However you choose to use the platform, it’ll streamline your sales or recruitment lead generation, saving you valuable time.


With Wiza, you can literally extract anybody’s work (professional) email address from LinkedIn and add it to your outreach database. In addition to generating email addresses that are verified, Wiza can routinely check their legitimacy and validity. Avoid poor delivery and open rates, and bypass spam filters with this powerful lead generation software.


Wiza Review – Main Features


YouTube video


Scrape Data from LinkedIn: With Wiza’s LinkedIn email scraping tool, you’ll be given a complete CSV list of email addresses, pulled from sources that include social media. With a single click, you’ll have a high-quality list of real contacts ready to go. 


CRM Integration: Integrate Wiza with your existing CRM system, including support for Salesforce, Outreach, and HubSpot.


Contact Enrichment: With Wiza’s powerful algorithms, your newly acquired list of contacts is routinely scanned for accuracy, ensuring you only reach out to valid contacts.


Integration and Automation: A range of integrations with CRM systems and other tools mean that you’ll be able to extract and manage your data from anywhere, on any device.


GDPR and CCPA Compliance: Rest assured that data is gathered correctly in accordance with regional data protection regulations.


Pay As You Go: Only pay for the leads you generate. Each month, you’ll start with a predefined number of credits, but you can pay as you go for additional credits over your plan.


Credit Rollover: If you’ve got unused credits, Wiza’s subscription model allows you to carry them over to the next month so that you don’t lose money.


Wiza Review – Integrations


Currently, you can integrate Wiza directly with Salesforce, Outreach, and HubSpot:


  • Salesforce: When integrated with Salesforce, you can export all of your leads directly into the CRM. Either synchronize all your new contacts with Salesforce or save them as new contacts.


  • Outreach: Export your enriched prospects to Outreach and automate any cold outreach activities.


  • HubSpot: Push all of your contacts to HubSpot and automate communications with your new leads.


  • Pipedrive: Populate your Pipedrive with vetted prospects and contacts pulled directly from LinkedIn.


  • Copper: Fill your Copper CRM database with accurate phone and email data.


  • Salesloft: Reach out to new customers and accounts with real-time prospecting.


  • Gmail: Integrate with Gmail to create outreach campaigns that target your new, high-converting leads.


  • Outlook: Target your new business opportunities with outreach campaigns directly from your Outlook account.


Zapier Integrations


Wiza is a relatively new tool, and as such, there are currently no Zapier integrations available. However, focusing on the pain points listed in some of the more negative Wiza reviews, there are opportunities to further improve and automate more of your outreach activities by investing some development time.


Wiza Review – Pricing


There are two Wiza pricing models; one for Wiza Prospect and another for Wiza Enrich. You can sign up for Wiza on a monthly or yearly subscription plan, though opting for the yearly pricing model net you a 20% discount. 


Wiza Review –  Prospect Pricing


Wiza’s “Prospect” plan offers three levels of pricing, starting at $30 per month for 100 credits and increasing to $100 per month for 1,000 credits. Additional pay-as-you-go credits range from $0.15 to $0.08 extra depending on the plan you choose.


Wiza.co pricing review


Micro Plan: For $30 monthly, you’ll start with 100 credits each month, and you’ll pay $0.15 extra for each additional credit used.


Pro Plan: Choosing this plan gets you 300 credits for $50 per month, and additional pay-as-you-go credits cost less, at $0.10. This plan also gets you access to a free scraping mode for gathering new leads.


Plus Plan: The most expensive plan is $100 per month, but you’ll start with a huge 1,000 credits each month. Additional credits on the Plus plan cost just $0.08. In addition to the single email finder and free scraping, you’ll also be able to queue unlimited scans and other automations or campaigns.


Whatever plan you choose, you’ll also get access to a single email finder tool and CRM integration by default. Emails ranked as “risky” are free, and any unused credits will roll over to the next month in your plan.


Wiza Review –  Enrich Pricing


Wiza’s “Enrich” plan works a little differently. The most basic plan lets you start for free and pay as you go for individual matches. No subscription is required, so you can try Wiza out without commitment.


Wiza Review with Pricing Info


Flex Plan: Only pay when you get a successful match against a prospect’s email or phone number. You’re not tied into a subscription and instead pay $0.40 for a successful match. However, there’s no CRM integration at this price point.


Starter Plan: For $70 per month, you get 200 matches, and unused matches roll over to the next month. Additional matches cost $0.35 each. You’ll get access to the same tools in the “Prospect” subscriptions, including CRM integration, a single email finder, and free scraping mode.


Growth Plan: The most expensive tier is $150 per month, promising “fast growth”. Start with 500 matches that roll over if unused, and pay $0.30 per additional match above that. You’ll also get access to the same additional tools and CRM integration outlined in the Starter Plan.


Wiza Review – G2 Score


As a relatively new tool, Wiza has around 50 reviews on G2, though customer feedback averages at a 4.5-star rating. Here’s how that score breaks down:


Ease of Use: 9.3

Quality of Support: 8.8

Ease of Setup: 9.6


Check out some more detailed feedback below from real users who posted their opinions on the G2 website.


Positive Wiza reviews


Positive Wiza Review


“Great tool if you use LinkedIn Sales Navigator to source leads.”


“We like the ability to export leads from Sales Navigator toDyn365 crm. We had been looking for quite a while for a solution.”


“Everything was really straightforward and easy to figure out when getting started”


Negative Wiza Reviews


“The Outreach and Salesforce sync doesn’t allow for that much customization when you’re importing leads.”


“So far all of the emails that have been generated are ranked as “risky.” If I am not able to get good emails, I am not sure that the value will be there.”


“Takes a little time to pull the data.”


Wiza.co Main Competitors


Wiza’s functionality is powerful, but the same can be achieved with one of their competitors. That said, Wiza’s pricing is fairly competitive by comparison to some other tools. Here are some popular alternatives to Wiza:


  • Lusha: Lusha is another business intelligence and lead-building tool.
  • Skrapp.io: Helps you to source new prospects through its platform or through a browser extension.
  • ZoomInfo: Combines new company data with B2B intelligence, and uses engagement software to help you plan your outreach.
  • Snovio: CRM software that can help you to scale your business and engage new leads efficiently.
  • Seamless.ai: Research and verify new prospect’s emails and phone numbers.


In Summary


While still relatively green and lacking some social proof, the reviews that Wiza has accrued thus far are overwhelmingly positive. Some users would like more customization, but the beauty of Wiza is in its simplicity and main goal of getting new prospect leads into your hands.


Integrations, while available, are sparse at the moment. However, owing to the mostly positive customer reviews, it’s likely we’ll see development of more integrations, particularly via Zapier.


While some users have reported high volumes of “risky” email matches, world events and a high number of resignations and reassignments in 2020 likely play at least a small part in this. Wiza remains a powerful tool that could help you to bulk out your list of prospects and see an increase in your conversion rates.

AI-Generated Cold Email Intros

Personalize cold emails without the hard work

Klenty Full Review and Pricing (2022 update)

Klenty Full Review and Pricing (2022 update)

Read our Klenty review and see what other professionals have to say, learn about pricing, popular features, and discover all current integrations.


Klenty is an AI-powered Sales Execution Engine that organizes and prioritizes your follow ups, sends beautifully-designed emails that guarantee opens and clicks, and manages your appointments and demos. Your inboxes are filled with replies and appointments, and tasks are completed in a fluid and elegant fashion.


As a result, your customers’ reactions, emails, and calls to action are amazingly received, relevant and (most importantly) effective. All your appointments are booked, your demos are thoroughly reviewed, and your sales pipeline is enhanced.


To achieve exactly that, Klenty utilizes various optimization algorithms, including NLP (natural language processing), to study your prospects’ email responses, then gives them a personalized (machine-generated) message that’s tailored for them. It manages your email conversations with specific criteria and decides the best possible response to a given email.


The result: you make the most of your prospect’s buying journeys and solve your sales problems. You gain traction on your marketing, conversion and sales efforts, and increase sales and profits without the use of costly and sluggish traditional lead management techniques.


Klenty Review – Introducing Klenty


Using Klenty, you’ll be able to:


Easily organize follow ups to generate leads and close more deals


By combining text mining, sentiment analysis and natural language processing, Klenty has been created to maximize your business’s potential and add value in every step of the sales process.


Send relevant, personalized emails (using NLP)


By using NLP (natural language processing), Klenty analyzes and understands emails on your lists. The results of the analysis are then used to customize your messaging, targeting your prospects as best as possible and, consequently, boosting your open rates and nurturing your sales pipeline.


Automate LinkedIn


Visiting each profile and submitting a connection request can be a time-consuming task. With Klenty, you can batch request connections to your LinkedIn prospects with one click so you can optimize your appointments and maintain a solid contact base.


Access the Cadence Playbook


Playbooks allow you to target prospects depending on how they engage with your emails. You can select your audience based on whether or not they open your emails, click on links, or reply to your emails.


Manage client campaigns


Klenty offers a dashboard for managing all client campaigns. Focus on the essential metrics that matter. Save hours every day to meet client targets.


Attend / manage appointments


You can organize appointments, compare to your previous performance, easily access leads and opportunities, see how your data is doing, and implement additional strategies to increase your sales performance.


Klenty Review – Integrations


While Klenty natively integrates with Pipedrive, Zoho, Hubspot, Salesforce, and Slack, their main benefit comes from their internal automations and deep integration with Zapier.


Thanks to the Klenty Zapier integration you can automate your sales outreach even further. Through the various Zapier triggers & actions provide you with the following benefits:


  • Never update your contacts manually
  • Engage instantly with prospects who show intent
  • Conversations in Klenty. Instantly in your CRM
  • Outreach without leaving your CRM
  • Create an action plan for every rep



Klenty Zapier Integration



Klenty Review – Pricing


Klenty offers three plans: Startup, Growth, and Enterprise. The Startup plan, priced at $35 per user per month, includes email cadences, Gmail plugin, Mail Merge, API integrations, and many other features.


The Growth Plan provides clients with cadence playbooks, multichannel outreach, hot prospects, and other resources to help businesses grow at $60 per user per month.


The Enterprise plan, which costs $100 per user per month, includes all features of the other two packages and much more. The company offers free trials for 14 days (and a money back guarantee.)


Detailed information about pricing, perks, and product links can be found on Klenty’s official website.


G2 Score | 4.6 out of 5 stars (143 reviews)


YouTube video


“Straightforward and easy lead nurturing tool” 


“Great sales cadence tool – Helping us do what we couldn’t do with other tools” 


“Great for cold email. Needs to improve on reporting”


“It’s fine if you are not gonna use HTML/styled templates. Otherwise you’ll regret.”


“Solid Product for Email Automation”


“Great for beginners”


Reviews collected by and hosted on G2.com.


Capterra Score | 4.8 out of 5 stars (30 reviews)


“A comprehensive sales tool for outreach ”


Overall: We have set up our outbound process on Klenty. The founder is supportive and accessible. The support team has been helpful in helping us get started. Outbound is all about scaling slowly and consistently and Klenty allows us to do that. We also got some solid tips on how to not abuse emails and flounder.


Their experience of working with 100’s of other businesses globally is definitely handy. Just from the experience – – Campaign set up in 2 days flat. – Smooth CRM integration – The support that doesn’t disappoint you.


Pros: Klenty as a product is built around one core objective – making the outreach more impactful. Everything revolves around setting up cadences. The part that sales reps screw up the most. Works amazingly well when you are setting up your outbound process.


Cons: Would ideally want to have one solution for calling and emailing. Twilio pricing should be baked in the product and not as an add-on.

“Kicks Ass and Takes Names”


Overall: Amazing software at an amazing price. A must have for any business tech-stack


Pros: Packed with features without the features without the need for a degree in computer science to operate it


Cons: They use pink in their logo which bothers me as I’m more of a red type person


Alternatives Considered: SendBlaster and SendGrid


Reasons for Choosing Klenty: Better price, easier to use for staff and better customer service


“Best Sales Automation tool for SMBs!”


Overall: Before Klenty, our sales team was manually sending out emails to potential customers. As we started to scale, that was clearly not working out and we were looking for a powerful email automation tool. We have been using Klenty for a while and couldn’t have asked for anything more from the product.


Pros: Klenty makes it very easy to send out sales email campaigns. Our sales team productivity has improved a lot since we started using Klenty because the entire sales process has been put on autopilot. Also, their customer support is awesome. They are very quick and prompt in responding to our queries.


Cons: Nothing so far. Even if we have minor concerns, the support team jumps right in and fixes the issues.

“Amazing software at an amazing price. A must have for any business tech-stack”


Pros: Packed with features without the features without the need for a degree in computer science to operate it


Cons: They use pink in their logo which bothers me as I’m more of a red type person


Reviews collected by and hosted on Capterra.com.


Klenty Review – Main competitors


There are many alternatives and competitors to Klenty, but we believe we have identified the best overall Sales Engagement Software solutions. Among them are Reply, Salesloft, and Mixmax – all of which we believe offer competitive solutions at reasonable prices.


And while there’s a lot of competition in the sales enablement space, Klenty helps your sales team segment prospects into buckets based on their behaviour and execute a unique strategy for every prospect.


By employing machine learning and AI, they allow your team to make the most of their sales time by preparing and executing strategic sales plans. This will help you to increase your close rates and improve customer satisfaction, which is great for both you and the prospect.


They also allow you to customize your emails as per the specific needs of your clients, thereby making the selling process more efficient and relevant to your prospects. Lastly, their pricing plans are flexible and affordable, which allows you to adjust your strategy based on your revenue goals.


Klenty Review – Summary


Klenty is a superb tool for automating your sales efforts with maximum impact. A perfect solution to get the best ROI from your sales efforts that brings unique features to the table, leaving plenty of bigger names behind them in terms of value offered.


With the right sales automation tools you’re able to create and execute the right strategy for each individual prospect, saving a lot of time and significantly increasing your sales revenue and Klenty seems uniquely equipped to help you do just that.


With Klenty you can build sales outreach funnels and perfect your approach to customers, setting and executing the right sales conversations. Automation is a strategic piece that goes beyond the sales funnel and is essential for any business to be successful in the ever-changing competitive market.


As you go through the various processes with your sales automation tool, there is something you can learn for every step – what works well and what does not. Automation is a valuable resource, and with due diligence, you can train your sales team on how to handle your customers the right way and build the best sales strategy possible.

AI-Generated Cold Email Intros

Personalize cold emails without the hard work

Full Apollo.io Review and Pricing (2022 Update)

Full Apollo.io Review and Pricing (2022 Update)

Read our Apollo.io review and see what other professionals have to say, learn about pricing, popular features, and discover all current integrations.


No matter what B2B industry your business is in, there’s a good chance that your sales department is looking for an edge against the competition. After all, these days there seems to be more and more competition, even in niche specialties. And unfortunately, in the era of regular personnel changes, keeping track of who is in charge of corporate divisions is rarely harder.


Fortunately, you and your team have options when it comes to lead generation. Most of us know about the old fashioned way: Asking people for their information so they can be contacted, usually with a lead magnet. Then, there’s the newer lead generation services that use old methods for gathering names and emails. In recent years, it’s possible to get leads on LinkedIn. Finally, new SaaS tools aim to make lead generation largely automated. One of those tools is Apollo. Let’s take a look at this versatile tool.


What is Apollo.io? Why can it be valuable for your business?


Apollo.io Main Features and Review


Apollo is a fully-integrated tool for taking sales leads, stored in a database, and following up on them. Apollo guarantees that users will get reliable lists of decision makers for a wide variety of industries, though it is geared towards B2B companies. Although originally Apollo only provided business contact information, it also provides cell phone numbers (or “direct dials”) to compensate for the recent work from home trend.


However, Apollo provides more than just sales leads. Rather, they have a dashboard, called the cockpit, from which sales professionals can process leads. Processing can include phone calls, emails, and even postal mail. With its wide variety of integrations, Apollo lets you send those emails and make phone calls without leaving the application. 


Finally, Apollo lets sales professionals easily sift through database information before taking action. Whether the information comes from LinkedIn or any of Apollo’s other sources, it’s easy to find out which leads are most likely to be profitable. This is done not only through advanced search, but also through advanced intelligence capabilities.


Considering the features of Apollo, why might your business consider using it? In short, Apollo provides incredibly valuable sales leads in the B2B space. It makes the task of finding the right people who may want to purchase a product or service much easier.


In addition, the frequency with which Apollo updates their information reduces the amount of time sales professionals spend chasing dead leads. Especially since staff turnover is at historic highs these days, eliminating obsolete information is critical.


Apollo.io Review – Main features


As mentioned above, Apollo is a versatile tool with a lot of features. Some features are included for all subscriptions of this tool, while others are optional. In addition, users can decide which parts of the tool are valuable, and which ones are not. This gives significant flexibility in how it is used. Features are grouped in four categories: Data, Intelligence, Workflows, and Platform.




YouTube video


As the Apollo website says, it is important to “find decision makers, at the point of decision.” In other words, sales professionals need to say the right thing to the right people at the right time. Contacting the wrong person, or doing so when it isn’t timely, is unlikely to succeed. This is the overall purpose of Apollo’s data functionalities. 


These include:


  • Prospect searcher: This searches the database for the people who best meet your buyer persona.
  • Database: Contains over 10 million businesses and 200 million decision makers. These are classified for efficient filtering.
  • LinkedIn integration: Find people on LinkedIn and track personnel changes.
  • Enrichment: Lets users load information into a CRM and enable data gathering on these leads.
  • Job change alerts: Simply put, Apollo will let you know when a decisionmaker changes. This could be someone leaving, transferring, or getting hired.



YouTube video


Under Apollo’s workflows heading, there are many different functionalities that allow sales professionals to easily run sales campaigns and follow up on leads.


  • Sequences: Helps keep users organized while they execute sales contacts and workflows at scale.
  • Dialer: A click to dial tool that makes calls while also updating your CRM.
  • Task management: Helps reps make the right pitch with high-quality information on each prospect or decisionmaker.
  • Rules engine: Monitors for specified events, such as a prospect opening an email. Then, the engine will prompt a sales rep to make necessary changes or perform needed actions.
  • Extension: Apollo has many integrations with email applications, CRMs, and social media.



Next, Apollo has a wide range of intelligence capabilities. These are designed to help sales professionals know who to target, and when, for each product.


  • Best-practice analytics: In a nutshell, this provides insight on decision makers. It also tells you what works with prospects based on past successes and failures. The result is better messages, targeting, and campaign execution.
  • Scoring engine: Provides a “score” that sales can use to determine which sales leads are the best prospects, and when they should make that pitch.
  • Cockpit: This is Apollo’s customized dashboard for sales personnel. It tells users which prospects are priority, and how they are progressing along the sales funnel. In addition, the cockpit allows for calls and emails to take place without leaving the application. Finally, these activities can happen at scale, and the cockpit is customizable for each person’s needs.



Apollo is not just a self-contained set of sales leads. Instead, it is a comprehensive platform with integrations for a variety of sales and marketing applications. This allows users to keep most tasks in one place, improving efficiency overall.


Apollo.io Review – Integrations

Like many similar tools, Apollo has a huge variety of integrations. These include CRMs, email marketing, social media functionality, and more. Among the integrations listed are Hubspot, Salesforce, LinkedIn, Gmail, Outlook, Sendgrid, and Marketo. Apollo also has an API for ultimate flexibility.


The Apollo.io API is only available on custom plans that are usually paid yearly


In addition, there is a Zapier integration. This lets you easily connect Apollo with almost any other application or tool that’s needed. Here’s what Zapier lists for Apollo.


Apollo.io Zapier Integration


Apollo.io Zapier Integrations


In summary, this is a short list of triggers when you link Apollo with Zapier:


Apollo Zapier Triggers


Apollo.io Review – Pricing


Now that we’ve talked about Apollo’s many features, let’s delve into pricing. With Apollo, the price of service is priced per user, with different tiers depending on each customer’s needs.

Free plan

If you need limited features or are starting out, there’s a free version. This has limited features, such as a cap on daily emails which must go through Gmail. In addition, you get pared-down versions of certain core features.



For those who need more features, there’s a basic plan priced at $49 paid monthly. Here, you can use any email provider, get full-sized CRM integrations, and customization.



Sales departments that need most of the bells and whistles can choose the professional plan, which costs $99 a month. This gives access to the phone dialer, call recording, and more. 



Finally, there’s a custom plan. Pricing is by consultation with sales, since subscribers must choose what they need. On their custom or yearly plans one can get access to the Apollo.io API and negotiate custom limits.



G2 Score


On the G2 website, users rated Apollo as a 4.7/5. This score is based on some 1000 reviews. Most positive reviews point out the prospect search and filtering features, ease of automation, and user friendliness. Negative reviews complain about customer service and trouble with email functionalities.


Here are some positive reviews:


Apollo.io G2 Review



G2 Apollo Review


And some negative reviews:


Negative Apollo Review on G2



Apollo negative review on G2


Capterra Score


On Capterra, users rate Apollo lower at a 3.9/5 stars. This score is based on 37 reviews.  As with the G2 reviews, customers loved the flexibility that Apollo provides, particularly with workflows. They also raved about the integrations that make working with Apollo a breeze.


“I love the flexibility of using sequences in Apollo. As a salesperson, it is important to set your touches and personalize emails that go out to your prospects.”


“Overall, very good and especially easy for our inbound sales team to use with sales communication.”


“Moreover, the ability to save the leads, and send them emails directly from this software are amazing features that very few tools of its kind generally provide.”


There’s no such thing as a tool that everyone loves, however. On the negative side of reviews, customer service was once again listed as a concern. Another gripe is that the application messed up one reviewer’s email application and domain authority.


“You have to watch your sequences and how many emails are going out daily. They add up quickly and it damaged our domain reputation which took months to get back to normal.”


“Their Custer service is slow to respond, and often argumentative. It also severely limits users in texting and call functionality.”


“Questionable business practices, lost thousands of leads.”

Main competitors


Naturally, Apollo.io is not the only show in town when it comes to sales lead generation and automation. Instead, there are several other alternatives that should be considered.


  • Pardot by Salesforce: If you already leverage Salesforce as a CRM, this option helps generate and follow up on leads. 
  • Hubspot marketing hub: A general-purpose sales automation application that builds on Hubspot CRM.
  • Lead411: Also boasts updated lead generation and cutting-edge automation.


The Bottom Line: Apollo.io Review


There’s little question that Apollo is jam packed with features. And at the same time, these features work well with each other and through a long list of integrations. In particular, customers love the fact that Apollo is flexible. If a professional needs a feature, they can use it. If not, then there’s no reason to slow down performance.


With that said, one of the greatest strengths of Apollo is its ability to track job changes and contact updates in near real time. Apollo’s developers work hard to ensure that professionals get alerts once a change is detected, which facilitates updates to CRM and other marketing tools.


Apollo’s clear weakness is customer service. Both on G2 and Capterra, reviewers complained about a slow, even argumentative, staff. It is unclear from positive reviews if this is a true drawback, though, or if the complaints result from systemic problems or poor experiences.


Another weakness worth noting is the data quality of Apollo. There are ways around that, for example by applying their built-in “data confidence” filter to only show contact information of which Apollo is confident it’s correct.


Overall, Apollo is an excellent tool for integrations and sales automation. It helps save time, minimizes the need for outside tools, and lets sales professionals customize their dashboard. 

AI-Generated Cold Email Intros

Personalize cold emails without the hard work

Full Outreach.io Review and Pricing (2022 Update)

Full Outreach.io Review and Pricing (2022 Update)

Outreach.io Review


Read our Outreach.io review and see what other professionals have to say, learn about pricing, and discover all current integrations.


In the hyper-competitive world of SaaS sales, staying one step ahead of the competition is vital. With hundreds of providers of business and productivity tools out there, how do you stand out in a crowded marketplace and achieve the customer engagement levels you need to take your business to the next level?


This is the problem Outreach have set out to solve. Their sales engagement platform is really a suite of tools to help both sales reps and team leaders leverage data, insights and time-saving shortcuts to improve workflow and increase revenue. As we shall see, there’s little Outreach hasn’t thrown into its package, which is probably why it’s the top-selling product in its category.


Modern sales teams are a world away from 20th century norms of intuition, guesswork, and dog-eat-dog competition. In fact, some of the concepts that Outreach plays with, such as collaborative success plans (where seller and buyer collaborate transparently to finalize a deal) would seem bizarre to an old-school sales rep.


But Outreach-using sales teams have data on their side, so they can back up their strategies with stats. The platform utilizes data science, AI, and machine learning to glean insights at scale and in granular detail. Sales leaders can track the progress of individual deals or the performance of individual sales reps, or take a global view of their whole team, offering or strategy.


Outreach is divided into three main strands – its Platform, Outreach Kaia, and Outreach Commit. Let’s look at each of these in turn.


Outreach.io Review – Platform


The main dashboard used by sales reps and team leaders breaks down corporate sales prospects by company and buyer and shows the current state of play in terms of engagement for each one.


Users can see at a glance how healthy each sales prospect is and engagement clues are clearly visible including the proportion of outgoing emails to replies, the number of engaged prospects and the stage each deal has reached.  The system will flag up deals which are at risk and under-engaged accounts.


Outreach platform review


From a rep’s point of view, whether they choose to work off the platform directly, or from their email inbox through an integration, Outreach is designed to remove much of the drudgery and chaos from a rep’s life. Automation takes care of follow-up emails, meeting scheduling and other mundane tasks, freeing up the rep to actively engage with their clients.


It takes the guesswork away from daily priories too, automatically sorting workload into a systematized task list. This promotes accountability and thoroughness.


Reps who like to schedule their own tasks for the day might find this a little prescriptive, but it makes it much harder to drop the ball by forgetting a call-back, not sending a follow-up email, or letting a lead go cold. And when faced with a quarterly performance review, most reps would prefer an improvement to their strike rate over full personal autonomy any day of the week!


Outreach Kaia


YouTube video


While there are many platforms offering sales insights and productivity tools, Kaia is where Outreach really begins to pull its weight. Kaia is a digital assistant that monitors, transcribes, and enables meetings in real time. For instance: during a call a rep offers to send over a proposal document. Kaia will pick up on that and trigger a reminder to do so, or pull up a relevant document, allowing the rep to fulfil that commitment in the moment.


Kaia effectively gives each rep their own digital PA, helping them keep on top of the many actions and touch points that constitute an individual deal. This allows the rep to concentrate on the human interactions, while the digital assistant regiments the process. 


Outreach Commit


Outreach Commit Review


Commit is Outreach’s analytics suite, pulling all the sales rep behavior, lead conversions and engagement stats into one place, and throwing in a forecasting tool for setting goals. The notion behind Commit is that data from the whole team can be leveraged to increase certainty when pursuing new strategies. 


Commit allows sales leaders to see which types of engagement are working best, and which specific playbooks and individual communications are underperforming. It displays this information in an easy to interpret dashboard with full transparency over the whole conversion pipeline


Outreach will display projected revenue too, giving the team realistic outcomes to shoot for.


Success Plans


One final element of Outreach worth mentioning is its Success Plans panel. This dashboard is designed for sales managers to track the individual performance of their reps, and then direct coaching where it’s most needed.


In the Success Plans view, all current deals can be analyzed, and roadblocks identified, whether they relate to a lack of engagement, a training gap, or a playbook which needs tweaking.


All in all, Outreach is a hugely thorough suite of sales workflow tools aimed at mid- to large-scale teams. The resources part of their website boasts a blog, webinars, articles, a podcast, and a “sales hacker” community where Outreach uses can exchange tips, feedback, and queries. It’s fair to say that there’s no shortage of ways to learn how best to optimize the platform to your advantage.


Outreach.io Review – Main Features


Communication Portal: You can send emails, texts, schedule calls or video meetings all from the Outreach portal. Alternatively, it integrates with email, for reps that prefer to work from their inboxes.


Outreach Kaia: As described above, this AI-driven digital assistant transcribes both sides of your meetings, flags up any actions for later and offers helpful prompts, such as price lists, as they crop up in the conversation.


Outreach Commit: This sales forecasting panel gives leaders an overview across the pipeline and all open deals, allowing them to identify areas which are underperforming.


Success Plans: A collaborative approach to deal-making where stakeholder engagement and implementation is made transparent between buyer and seller, improving trust and confidence.


Playbooks: Build a library of playbooks that deliver and call them up whenever required to push buyers down the pipeline.


Sentiment Analysis: Outreach’s own research showed that email reply statistics alone can’t be trusted, so they use AI-driven sentiment analysis to break buyer responses down into categories including “positive”, “objection” and “unsubscribe”, so that you can make better sense of the data.  These results are delivered in their Outreach Insights suite of reports.


Deal Acceleration Tools: These tried and tested sequences can be added to individual deals to accelerate conversions. Managers can trigger them for underperforming accounts, automatically adding them to the to do lists of their reps.


Outreach.io Review – Integrations


Outreach is designed to replace many of the tools with which lesser systems integrate. Nevertheless, integrations are available with a huge range of apps, listed on their site as “native”, “supported” or “third party”.




Salesforce, Microsoft Dynamics 365 Sales, Gmail, Outlook, Microsoft Exchange, Google Calendar, Outlook Calendar, LinkedIn Sales Navigator, RingCentral, Dialpad, Intercom, SendGrid, Crunchbase, Okta, Onelogin, Twitter, Dark Sky, Mapbox




Vidyard, Drift, Showpad, Qualified


3rd Party


ZoomInfo, DiscoverOrg, Seismic, Gong.io, Bombora, Terminus, Demandbase, 6sense, G2, REGIE, Orum, LeanData, Clari, Chorus.ai, ConnectAndSell, Sendoso, Alyce, Highspot, Workato, Crystal, BombBomb, Tray.io, OneMob, Drift Video, Dooly, ExecVision, Chili Piper, DocSend, Sigstr, Opensense, Lusha, Domo, Hull, SalesInfo.io, RingLead, Aircall, SugarCRM, Postal.io, Avoma, TopOPPS, Hiplead, LiftIQ, Tribyl, Hippo Video, Nudge.ai, Jiminny, BigPicture, SnapApp, Nova.ai, Datanyze, Reachdesk, B2Brain, Wiza, Wingman, OBMetrix, SalesCompete, LeadIQ, Datagrail, HubSpot, Koncert, Troops, Autobound


Outreach also invite users to request an integration, if one is not currently available, providing a contact form for such enquiries.


Is there a Zapier integration for Outreach.io?


There is currently no Zapier integration for Outreach.


Outreach.io Review – Pricing


Outreach’s site provides a contact form for pricing quotations, basing its estimates on head count, and use case. It is difficult to provide a hard and fast statement about how much you might pay, therefore. However, we managed to glean the following from user forums:


Outreach’s base rate is $100 per user, per month, which works out as $12K per year for a business with a sales team of ten. 


More advanced subscription options exist which increase the per user cost, while adding additional functionality. At these prices, Outreach is clearly not a tool aimed at the small business or self-employed individual.


Outreach.io Review – G2 Score


On G2.com, Outreach scores an impressive 4.5 stars from over 2500 reviews. The G2 user ratings are 8.3 for both ease of use and quality of support, and 7.6 for ease of setup.


Outreach boasts an impressive 91% for its content templates, 92% for its automated emails and 88% for its task management features.


The only user review aggregate scores which dip below 80% were for some of its incentives (badges and triggered well done messages), its commission calculator and, perhaps of most concern, its machine learning, although such algorithms are typically rather hit-and-miss.


Here’s what Outreach users have to say about it on the G2 site:




“With Outreach I can now create focused messaging for the right people on a topic, track the interactions and understand what’s resonating and what’s not.”


“Nothing is as user friendly as Outreach”.


“Game changer for cold outreach to prospects and outreach to hot inbound prospects at scale.”




“Spend a lot of time explaining how to work Outreach.”


“The UI is not very intuitive. It can be hard to find things.”


“Tracking outbound call making is time consuming.”


Outreach.io Review – Capterra Score


On the Capterra review site, Outreach gets 4.5 stars overall in summary, and 4.2 stars for both customer service and ease of use. Features score 4.4 and value for money is rated at 4.3.


User feedback is largely very positive. Here’s a sampling:




“Overall, I’m a huge fan of Outreach. It’s a tool that I’ll look for in my next company or at least recommend.”


“Love the efficiencies that this allows me to leverage.”


“It’s every marketer’s dream to be able to set up Outreach for business development reps and have them follow it.”




“Sometimes it shuts down or gets really slow”.


“Integration with Salesforce is slow”.


“Navigating around Outreach is a pain. Things aren’t always in the place you think they would be.”


Outreach Competitors


If Outreach isn’t for you, here are some of the competing products available:


Groove – A full-featured sales intelligence tool which boasts 70,000 enterprise clients.

Klenty – Focused on sales engagement optimization, this costs just $35 per user per month.

GetAccept – For prospecting and communication, this budget option offers a free version.


Outreach.io Review Summary


Although it’s a little pricey and there may be lagging issues at peak times, Outreach is a very thorough and sophisticated way to optimize your whole sales pipeline and assist your sales team, while ensuring they operate consistently.

AI-Generated Cold Email Intros

Personalize cold emails without the hard work

Full Lusha Review and Pricing (2022 Update)

Full Lusha Review and Pricing (2022 Update)

Lusha Review: Who are Lusha?


Read our full Lusha review below where we dive deeper into Lusha’s features, pricing, reviews, data quality, and more.


Following “The Great Resignation” prompted by the COVID-19 pandemic it has become more and more important to update those contact databases.  Sales and marketing managers are struggling to keep up with the rapid turnover of key personnel.


Meanwhile, recruiters face both an opportunity and a challenge – a lot of vacancies to fill and a growing restlessness from white collar workers about their career choices and current roles. 


Automated tools which serve to assist in the process of accurate lead generation ought to be in high demand. From the host of SaaS products available, Lusha stands out as tailormade to help stressed-out sales or recruitment professionals keep on top of a rapidly changing workforce.


Lusha is a business intelligence and lead building tool which aims to enrich your contact list, increase conversion rates, and streamline your sales prospecting. It has a web extension which works with the Chrome, Firefox and Edge browsers, and a prospecting tool for bulk prospect list building and contact verification.


It’s aimed at sales representatives and managers who want to systematize their sales prospecting and improve their hit rates. Lusha’s B2B product is used by over 800,000 sales pros and they offer versions for both small businesses and large-scale enterprises.


Some of the latter include Google, Amazon, Saleforce, and Apple, so this is clearly a business information solution to be reckoned with.


The Lusha Chrome Extension


Lusha offers advantages in terms of empowering both sales managers and sales reps.  It aims to give managers the confidence that their reps are following qualified leads and adopting the same process.


At the same time, individual reps can work more independently since they don’t need to reply on colleagues to supply them with verified leads – Lusha is designed to do that for them.


Lusha Review: Data Compliance


All Lusha’s records are both CCPA compliant and GDPR aligned, so users shouldn’t fall foul of any legislation regarding the possession or use of business contact information. All the data they source is publicly available (just a little cumbersome and time consuming to source manually).


It’s effectively a productivity tool, which speeds up processes that sales departments already engage in, making them more efficient and better aligned with related business processes such as CRM.


Lusha’s site breaks down its use cases into sales, marketing, and recruitment.


  • Sales: Lusha claims to offer access to over 50 million direct dial numbers and intelligent search facilities to homing in on promising prospects.
  • Marketing: They add another 50 million emails to their sales prospect offering, allowing campaigns to be built which stand a good chance of reaching the right inboxes.
  • Recruitment: Lusha can data scrape LinkedIn and other sources to find the top candidates while they are actively seeking new positions.


Main Features


YouTube video


Web Extension: Install Lusha on Edge, Firefox, or Chrome so you can easily extract contact data from LinkedIn, your Gmail inbox or other B2B sites.


Monthly Free Contacts: Five qualified contacts for free each month, on top of those you purchase.


Bulk Enrichment: Automatically add up to 150 contacts to your CRM with a single click.


Lead Data Segmentation: Searchable database, which can be sliced by industry, location, seniority level and more.


Savable Searches: For quickly repeating a prospecting dive, save your bespoke search criteria for easy access in future.


CRM Integration: Lusha supports fast and straightforward integration with the leading CRM platforms, including Hubspot, ZOHO and Salesforce.


Customizable Contacts API: Shape your database in collaboration with Lusha to shape exactly the format you want.


Data Cleaning and Enrichment: These processes can be run in bulk, to ensure your data is kept as current as possible, as quickly as possible.


Data Access Security: Restrictions on access can be set dependent on user ID, user role and other criteria.


Reporting / Dashboards: Visual reports can be exported for circulation, or access can be provided to dashboards giving up-to-the-minute information.


Lead Monitoring: There are limited onboard features for lead monitoring, including performance markers.


GDPR and CCPA Compliance: Stay on the right side of the law, by ensuring your data is obtained in adherence to all local data handling regulations.




Lusha readily integrates with the following business tools:


CRM’s: HubSpot, ZOHO, Pipedrive, Salesforce


Sales Engagement Systems: Salesloft, Outreach


Email Services: Outlook, Gmail


Automation Tool: Zapier


Zapier Integrations


Through Zapier, you can pair Lusha with Facebook, LinkedIn, Excel, Bullhorn CRM, Intercom, Twitter, Reply, Airtable, and many, many more. 


However, there are no listed triggers on Zapier and only one supported action at present, which is to look up a contact. Some work may therefore have to be done by your developers to obtain best value from Lusha in collaboration with Zapier.


The ‘Lookup Contact’ action could be used to find new contact information for new Google Sheets entries for example or to enrich new Salesforce entries. While those use cases go beyond the scope of this Lusha review, we recommend having a look at the Lusha Zapier listing page to see if the integration you need is available.


Lusha Zapier Integration




Lusha can be paid for in single annual payments, or monthly installments. There’s a trial starter version which is free and offers five complimentary contacts per month. 


Lusha Pricing Review


For paid subscriptions, you have the following options:


(the first cost listed pertains when you pay in one installment; the second is for monthly installments).


Professional 2 users 1200 contacts/yr email addresses and phone numbers plus

$74/$99 per month exportable contacts and prospecting options.


Premium to 5 users 3600 credits/year email addresses and phone numbers plus

$149/$199 per month exportable contacts and prospecting options,

bulk data enrichment and CRM integration.


Enterprise Customed to your requirements All the above plus added integration, team

Cost negotiable management, API access plus dedicated “success



Price may prove a sticking point with smaller businesses looking to scale up, since this is quite a large monthly outlay.  However, with a free trial version and a bespoke Enterprise solution, there may be ways to reduce these costs or justify the expenditure.


G2 Score


Lusha has a 4.5-star rating on G2.com, from 1208 reviews. The Lusha User Ratings breakdown like this:


Ease of Use: 9.3

Quality of Support: 8.1

Ease of Setup: 9.1


Here are the G2 scorings for data availability and quality:


Contact Data Availability: 76%

Contact Data Accuracy: 74%


Company Data Availability: 76%

Company Data Accuracy: 75%


Industry Research Availability: 74%


In addition, the other product features score highly, including 86% for its browser extension and 75% for lead validation and enrichment. Social media data capture stands at 83%. Integration proves a winner with G2 reviewers, scoring a whopping 86%.


Here’s what some Lusha users had to say on the G2 site:


Positive Lusha Reviews


Lusha Testimonial


“It’s a great, intuitive system with regular updates. The quality of information is the highest I’ve seen on such platforms.”


“The quality of data is really good and helping us create better pipelines for our sales quotas.”


“Lusha is a fantastic tool for helping to reduce the amount of time it takes to make contact with a target account.”


Negative Lusha Reviews


“Horrible customer support.”


“There is no function to see if [contacts] are on Do Not Call lists.”


“A good proportion of the data is out of date, dead numbers.”


Capterra Score


The star rating for Lusha on Capterra is 4/5 from 199 user reviews. The reviews breakdown as follows:


Overall: 4/5

Ease of Use: 4.7/5

Customer Service: 4/5

Features: 4.1/5

Value for Money: 3.6


And here’s what Capterra reviewers reported:


Positive Lusha Reviews


“Lusha is incredibly easy to use and integrates perfectly with our company’s Salesforce.”


“It’s a one stop shop for getting authentic data of key persons who are difficult to reach for sales.”


“Its easy to install and integrate with other software.”


Negative Lusha Reviews


“The import feature was too clunky and didn’t add much benefit.”


“A lot of the emails are unfortunately wrong.”


“It’s just not competitive enough to justify the cost.”


Lusha Competitors


There are few products which directly replicate the Lusha offering, but several focus upon key elements of what the product can provide.


Here are some of the popular alternatives to Lusha:


  • Salesflare: an intelligent CRM system, including lead capture.
  • Salesintel: As its name suggests, another specialist product to source contact information.
  • SignalHire: Validated contact details aimed at recruitment professionals.
  • ZoomInfo: Database designed for sales, marketing, and recruitment individuals.
  • Lead411: Another email and phone number locator which works as a browser extension.
  • LeadIQ: This is a rival suite of applications to generate and validate leads.


In Summary


Lusha scores highly with reviewers, many of whom are loyal to the product, pointing out how easy it is to install and use.


Criticisms tend to center upon the fact that it is relatively expensive, outdated information (which is to be expected) and a lack of support are the most common topics in users their Lusha review. 


Integrations may be required in order to accurately scrape data from sources other than LinkedIn or business websites.


Despite these downsides, Lusha does tend to stack up very well against its competition. Its high number of professional adopters and large quantity of online reviews suggest that Lusha is a good bet when you’re building a database of contacts.


It’s important to note, however, that email addresses and phone numbers provided may not be 100% accurate, since employees move jobs with greater frequency in the 2020s.


Lusha remains a strong contender within the category, however, and could save your sales and marketing teams considerable time and effort, while we hope this Lusha review has helped you do the same.

AI-Generated Cold Email Intros

Personalize cold emails without the hard work